Galvanostatic intermittent titration technique (GITT) -a popular method for characterizing kinetic and transport properties of battery electrodes -is predicated on the proper evaluation of electrode active area. LiNi 0.5044 Co 0.1986 Mn 0.2970 O 2 (NCM523) material exhibits a complex morphology in which sub-micron primary particles aggregate to form secondary particle agglomerates. This work proposes a new active area formulation for primary/secondary particle agglomerate materials to better mimic the morphology of NCM532 electrodes. This formulation is then coupled with macro-homogeneous models to simulate GITT and half-cell performance of NCM523 electrodes. Subsequently, the model results are compared against the experimental results to refine the area formulation. A single parameter, the surface roughness factor, is proposed to mimic the change in interfacial area, diffusivity and exchange current density simultaneously and detailed modeling results are presented to provide valuable insights into the efficacy of the formulation. Lithium ion batteries (LIBs) are ubiquitous in energy storage applications. LIBs are versatile and have completely penetrated the consumer electronics market involving low power applications, e.g. mobile phones and laptops.1 In recent years, the use of LIBs in high power applications like electric vehicles is showing great promise. Consequently, vigorous efforts are being directed toward improving its capacity and rate capabilities. LIB energy and power density is directly related to the constituent anode/cathode chemistries. The couples are chosen such that potential difference between the electrodes and Li + ions storage capacity are maximized. Additionally, fast intercalation and diffusion in the solid phase are required for high energy efficiency at high power demands. For anode, graphite has proved to be a valuable material with maximum theoretical capacity estimated at 372 mAh/g graphite combined with open circuit potential close to 0.0 V vs Li for wide range of state of charge. Graphite as an anode material shows robust cycling performance, decent rate capabilities and satisfactory thermal stability.3,4 Current cathodes generally exhibit lower theoretical capacity compared to anodes. Thus, a significant share of research efforts have been concentrated on finding and characterizing novel LIB cathode materials.Several It is apparent that GITT and EIS have emerged as robust electrochemical techniques for battery material characterization. However, extraction of accurate kinetic and transport quantities from GITT and EIS necessitates the precise computation of interfacial area, which gets even more complicated for NCM523 particle agglomerates exhibiting bimodal particle size distribution. Thus, it becomes imperative to design first an accurate mathematical descriptor of active area for NCM523 electrodes. This estimate is then coupled with macro homogeneous performance models to simulate GITT and half-cell performance of NCM523 electrodes. Refinement of the area estimates is execut...