High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach

This paper presents a literature review of public service announcements (PSAs). Using the SPAR‐4‐SLR protocol, we uncover 119 articles on PSAs in the domains of corporate social responsibility (CSR), the environment, health, finance, safety, and security. The literature review reveals that PSA makers may elicit empathy during their appeal and also juxtapose PSAs with narratives. Further, they may consider using fear, humour, and nurturance appeals. We cull the key takeaways from each domain and identify commonalities and differences across the domains. In addition, we offer strategies to make PSAs effective. PSA makers may run more PSAs, use targeted appeals, and use fewer celebrity appeals. The paper also identifies gaps in the literature and outlines future research directions.

Section: Methodssupporting

confidence: 92%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Public service announcements: A literature review and way forward

Sivakumaran

Harindranath

Nandakumar³

et al. 2023

“…The findings illustrate that fsQCA has recently gained much more relevance and importance within the field, and in response to insufficient attention to configurations of consumer behaviors. Particularly in the areas of sustainability (Manosuthi et al, 2022), emerging technologies (Das et al, 2022; Kang & Shao, 2023), and niche‐specific behaviors (Sharma et al, 2022; Um et al, 2022), this review could inspire the use of fsQCA. Overall, this review advocates the importance of examining consumer behavior within a holistic context.…”

Section: Discussionmentioning

confidence: 99%

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Diwanji

2022

The traditional symmetrical methods may not be sufficient for effectively examining the asymmetries that are evident in the real‐world complex consumption context in the form of pandemic, and other technological, sociocultural, environmental, and geo‐political factors. As a result, the use of innovative and asymmetrical methods such as fuzzy‐set qualitative comparative analysis (fsQCA), which draws from the complexity theory could help better predict and explain consumer decisions in the age of disruptions. Through a comprehensive method‐based systematic literature review of 129 research articles published in the consumer behavior research literature, this study helps to identify the key trends, leading publication sources and contributors, and the current knowledge structure of consumer research using fsQCA. In doing so, this review also sheds light on the state of diversity within this particular area of research. The findings help identify the key future avenues for utilizing fsQCA within consumer research. This review is a useful resource for practitioners to gain a direct access to key consumer research scholars for identifying the constructs (e.g., antecedents, mediators, moderators, enablers, inhibitors) shaping consumer behaviors to inform strategic decisions.

“…Based on the size and strength of the articles' citations and/or occurrences, a bibliometric review well complements other literature reviews (Gupta & Dhingra, 2022;Halder et al, 2021;Paul & Criado, 2020;Rawat et al, 2022) in showing a topic's origin, evolution, influence, and advancements at a macro level (Chakma et al, 2021). Following the SPAR-4-SLR protocol of , we conduct a comprehensive and conceptual (Rawat et al, 2022) hybrid review (Paul & Criado, 2020) by integrating bibliometric review and systematic literature review, as adopted by earlier business management researchers (Chakma et al, 2021;Das et al, 2022;Harju, 2022;Hungara & Nobre, 2021;Paul & Bhukya, 2021) (Figure 1). SPAR-4-SLR, which has been designed to conduct systematic literature reviews specifically (Paul et al, 2021, p. 6), provides a rationale, topical, consistent, transparent, and robust protocol (Harju, 2022;Khatri & Duggal, 2022;Lim et al, 2022;Rawat et al, 2022) to assemble, arrange, and assess vast literature in a systematic and exhaustive way (Gupta & Dhingra, 2022).…”

Section: Methodsmentioning

confidence: 99%

Consumer cynicism: Interdisciplinary hybrid review and research agenda

Indibara

Halder

Varshney

2023

Over the years, consumers have been questioning the intentions and actions of firms, resulting in a cynical attitude and behaviour. Due to the severity of the outcomes that cynical consumers may display, reputed journals and prolific researchers have addressed the core issue in their own unique ways. However, no single study offers a uniform, comprehensive, and contemporary review of consumer cynicism literature. Thus, we use an interdisciplinary approach to study the literature spanning 47 years (1976–2022) on cynicism in consumer research, psychology, and organizational domains through a hybrid review involving bibliometric and systematic literature reviews. Following the SPAR‐4‐SLR protocol, this review shows the most cited and co‐cited articles, researchers, and keywords in cynicism research. We infer that the consumer cynicism construct draws heavily from the organizational behaviour area, possessing the potential to be correlated with, and extended to interdisciplinary research. Also, we offer an all‐inclusive model of the predictors and predictands of consumer cynicism based on the ADO‐TCM framework. We close this study with its academic contributions, practical implications, and future research directions using the ADO‐TCM framework.