In this paper, we follow a 'bottom-up' AdS/QCD approach to holographically probe the dynamics of a moving qq pair inside a strongly coupled plasma at the boundary. We consider a deformed AdS-Reissner Nordström metric in the bulk in order to introduce nonconformality and finite quark density in the dual field theory. By boosting the gravity solution in a specific direction we consider two extreme cases of orientation, θ = 0, π/2, for the Wilson loop which in turn fixes the relative position of the qq pair with respect to the direction of boost in the plasma. By utilizing this set-up, we holographically compute the vacuum expectation value of the time-like Wilson loop in order to obtain real part of the qq potential and the effects of nonconformality (deformation parameter c), chemical potential µ and rapidity β is observed on this potential. We then compute the in-medium energy loss of the moving parton (jet quenching parameter q m ) by setting β → ∞ which in turn makes the Wilson loop light-like. We also use the jet quenching as a order parameter to probe strongly-coupled domain of the dual field theory. Finally, we compute the imaginary part of the qq potential Im(V qq ) by considering the thermal fluctuation (arbitrary long wavelength) of the string world-sheet. *