Hidden Florence revealed? Critical insights from the operation of an augmented reality app in a World Heritage City

Nevola, Fabrizio; Coles, Tim; Mosconi, Cristina

doi:10.1080/1743873x.2022.2036165

Cited by 17 publications

(12 citation statements)

References 34 publications

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“…Finally, scholars have suggested that technology‐mediated tourism experiences is constructive in promoting tourism destination marketing (Buhalis & Karatay, 2022; Kim & Hall, 2022), especially in heritage tourism such as World Heritage sites which are highly attractive to tourists (Adie & Hall, 2017; Basaran, 2016; Carreira et al, 2022). As a result, destination managers have increasingly sought to integrate information technology with heritage tourism and with World Heritage sites in particular (Jiang et al, 2022; Nevola et al, 2022). However, current research lacks empirically evidence‐based interpretations (Zhu, Fong, & Gan, 2023).…”

Section: Introductionmentioning

confidence: 99%

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Zhu

Hall

et al. 2023

Journal of Tourism Research

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With the popularization of the concept of the metaverse, non‐immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non‐immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non‐immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non‐immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.

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Section: Introductionmentioning

confidence: 99%

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Zhu

Hall

et al. 2023

Journal of Tourism Research

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“…However, particular ideas are often not verified in other publications, and more general statements about their effectiveness, different than case sensitive, are not possible currently. This regards, for instance, the interesting idea of branding support in more sustainable urban tourism development, which was tested in Florence and Venice (Cooke et al, 2022) or new technologies such as AR and VR discussed in the context of Florence UNESCO zone by Nevola et al (2022).…”

Section: Measures To Counteract Overtourism In Historic Citiesmentioning

confidence: 99%

European historic cities and overtourism – conflicts and development paths in the light of systematic literature review

Żemła

2024

IJTC

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Purpose This paper aims to check if destinations with powerful similarities also show similar tourism/overtourism effects that differentiate them from other destinations. This paper gathers and compares data on overtourism in European historic cities already presented in the existing literature and points out features and problems typical for these destinations. Design/methodology/approach This paper was based on the systematic literature review method, which allowed the author to indicate the most commonly studied European historic cities and the characteristics of overtourism problems. Findings The results of this study reveal that several European historic cities share similar tourism development patterns and the overtourism problems manifest numerous similarities. Significantly, these problems are characteristic of historic cities only and partially different from those observed in European urban destinations such as metropolises. Research limitations/implications This study enhances a proper understanding of overtourism and the contradictory results published in the existing literature. This study is the first step in building a more situational approach to overtourism and adjusting the theory to particular destinations' features. Practical implications The outcome of this study offers local policymakers several hints regarding effectively facing the overtourism problems. Historic cities require special attention when actions toward lowering extreme tourism pressure in monumental zones are implemented and residents' concerns about the spread of tourism, including short-term listings, to residential quarters need to be addressed. Originality/value To the best of the author’s knowledge, this is the first study based on a comparison of similar destinations aimed to develop theory and practical implications devoted purely to a limited number of destinations sharing numerous similarities. The set of coherent theoretical and practical implications designed for a narrow group of cities is to be an essential contribution to the development of research and practice in urban tourism.

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“…The present investigation also reveals that museums and organizations dedicated to preserving and interpreting cultural material create most of these practices. Also, Nevola, Coles, and Mosconi (2022) researched the main difficulties of running an AR app for Florence cultural tourism. The findings demonstrate that using AR apps to manage well-established cultural destinations has several significant practical merits.…”

Section: Augmented Realitymentioning

confidence: 99%

The Augmented Reality Effect on Destination Satisfaction Towards Revolutionizing Heritage Tourism in Sri Lanka

Prabuddha,

Ranasinghe,

Wasantha

et al. 2024

Sri Lanka J. Marketing

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This study explores the impact of augmented reality (AR) on tourist destination satisfaction (DS) in Sri Lanka's heritage tourism, focusing on historical sites in Polonnaruwa. The research aims to improve the visitor experience and address inadequate funding for site rebuild, focusing on the mediating role of immersive experience and perceived value. Furthermore, the researcher surveyed 256 visitors to cultural and historical destinations as part of a quantitative research approach using IBM SPSS Statistics 25 and Smart PLS 4. The results show that AR and DS are significantly and positively related, with perceived value and immersive experience as mediators. According to the study, historical landmarks should include AR technology, and tourist staff members should get AR training. Moreover, future studies could investigate the long-term impacts of AR on visitors' attitudes, loyalty, and behaviour, as well as the cultural characteristics that influence how AR perceives heritage tourism.

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Hidden Florence revealed? Critical insights from the operation of an augmented reality app in a World Heritage City

Cited by 17 publications

References 34 publications

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

European historic cities and overtourism – conflicts and development paths in the light of systematic literature review

The Augmented Reality Effect on Destination Satisfaction Towards Revolutionizing Heritage Tourism in Sri Lanka

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