“…By listing dozens of such counter-sites, he explored "spaces of otherness" likely to disrupt taken-for-granted realities and called for a "heterotopology"-a systematic study of sites that mirror and contest the space in which we live. Although such places have been investigated in various ways in architecture, design, sociology, geography, and the humanities (Decrop and Toussaint, 2012;Dehaene and De Cauter, 2008;Hetherington, 1997;Soja, 1995), heterotopias remain under-documented in marketing literature (for an exception, see Chatzidakis et al, 2012). Heterotopias articulate six overall principles that emphasize their (1) ubiquity (found in every culture), (2) historicity (are not immutable but vary over time), (3) heterogeneity (assemble incompatible sites in the same place), (4) temporality (accompany a break in space and time), (5) porosity (are simultaneously open and closed), and (6) dialogical/relational function (both represent and contest the dominant order to which they respond).…”