Heterostereotype des Deutschen in der dänischen Werbung und in Namen dänischer Unternehmen

Nielsen, Martin

doi:10.1007/978-3-658-24217-6_5

Cited by 4 publications

(3 citation statements)

References 13 publications

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“…Overall, the purchase frequency of private label products is 67% in the dataset. Such a high share of private label products is common in German retailing, where their popularity among consumers has remained high over the years (Nielsen, 2017). Notably, not all brands carry products with the ASC label and not all product characteristics are the same for all species.…”

Section: Background and Datamentioning

confidence: 99%

The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish

Asche

Bronnmann

Cojocaru

2021

Ecological Economics

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Section: Background and Datamentioning

confidence: 99%

The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish

Asche

Bronnmann

Cojocaru

2021

Ecological Economics

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“…Data were collected as part of an ongoing longitudinal cohort survey of substance and ED use among adolescents from six Federal states of Germany: Baden-Württemberg, Mecklenburg-West-Pomerania, North-Rhine-Westphalia, Rhineland-Palatinate, Saxony, and Schleswig-Holstein. Each state was randomly selected from one of six Nielsen regions, which cluster areas with similar purchasing power and consumer behavior (Nielsen, 2017). A total of 627 schools were identified in randomly selected sub-regions within each state; all of them were invited to participate in the study for a period of three years.…”

Section: Methodsmentioning

confidence: 99%

Association of energy drink consumption with substance-use initiation among adolescents: A 12-month longitudinal study

et al. 2020

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Background: Aggressive marketing has resulted in exponential growth of energy drink sales in recent years. Despite growing concerns about the negative health effects of energy drinks, they are increasingly popular among young people. Little is known about temporal associations between energy drink consumption and other drug use, though some researchers have suggested that energy drink consumption reflects an entry into a drug-using lifestyle. Aims: The purpose of this study was to evaluate whether energy drink use among adolescents who have never tried substances is associated with a risk of initiating tobacco (i.e. cigarettes, e-cigarettes, and hookah) and alcohol use. Methods: A school-based longitudinal study of 3071 adolescents ages 9–17 years was conducted in six federal states of Germany. Data analyses involved two assessment waves that took place approximately 12 months apart: baseline (fall-winter of school year 2016–2017), and 12-month follow-up (fall-winter of school year 2017–2018). Results: Multilevel models revealed that energy drink use at baseline was associated with cigarette (odds ratio for energy drink ever use, 3.15 (95% confidence interval, 2.07–4.78 )), e-cigarette (odds ratio, 4.32 (95% confidence interval, 2.87–6.51)), hookah smoking (odds ratio, 3.15 (95% confidence interval, 2.06–4.82)), and alcohol use (odds ratio, 2.26 (95% confidence interval, 1.75–2.93)) initiation within 12 months. Conclusions: These results raise the possibility that energy drinks may potentially act as a gateway drug to other substances. However, inferences regarding whether this association is or is not causal cannot yet be made.

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“…auch den Ergebnissen von Bolten (2006), interessant ist aber, dass die beiden Nennungen nicht als" typisch deutsch" auftreten, weshalb sie als "eine Art assoziatives Fakten-Wissen über das jeweils andere Land erfasst wird." (Hofmann/Hallsteinsdóttir 2016: 336) Zu einer ähnlichen Schlussfolgerung kommt Martin Nielsen in seiner Studie über "Heterostereotype des Deutschen in der dänischen Werbung und in Namen dänischer Unternehmen" (Nielsen 2019). Somit stellt auch er fest, dass die Antworten "Hitler" und "zweiter Weltkrieg" eher als neutrale geschichtliche Fakten beurteilt werden und nicht mehr als Halo-Effekt das Gesamtbild Deutschlands negativ dominieren.…”

Section: Deutsch-dänische Stereotypeunclassified

Die "hyggeligen" Dänen und die arroganten Deutschen

Hulgaard

2022

HJLCB

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The “hyggelige” Danes and the arrogant Germans – Communicative Differences as a Consequence of National Stereotypes? The aim of this article is to discuss why German students code switch between German and Danish in a more appropriate way than their Danish fellow students do. The data consist of approximately 230 emails written by 40 German and Danish students enrolled in the Cross-Border Study Programme at the University of Southern Denmark and Europa-Universität Flensburg. A reason for this difference in ability to switch code can be explained by the students’ stereotypes about their own group as auto stereotypes and about the others as hetero stereotypes. In general, Danish auto stereotypes are very positive contrary to the negative hetero stereotypes of the Germans. Because of this, the Danish students seem to think that it is acceptable to use Danish communication structures even though they know that the chosen formulation will not be seen as appropriate German by their German professors.

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Heterostereotype des Deutschen in der dänischen Werbung und in Namen dänischer Unternehmen

Cited by 4 publications

References 13 publications

The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish

The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish

Association of energy drink consumption with substance-use initiation among adolescents: A 12-month longitudinal study

Die "hyggeligen" Dänen und die arroganten Deutschen

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