The aim of this paper is to study conceptualisations of two Persian evaluative terms, namely zesht (ugly) and zibâ (beautiful), by focusing on their use at the metapragmatic level in evaluations of im/polite act. To achieve this aim, by drawing on natural and authentic examples from Persian speakers, the relationship between the use of the metapragmatic markers zesht and zibâ and the im/polite (non)linguistic act is addressed and the types of im/polite behaviours that licence the use of these metapragmatic markers is further explored. It will also be argued that conceptualisations of im/politeness seem to be expressed predominantly in terms of aesthetic terms which are situationally constructed and are morally informed. The examples reveal that the use of the aesthetic markers as metapragmatic markers originates from a set of cultural conceptualisations, which are part of the moral order, and in fact, shape and are, over time, shaped by the norms of im/politeness that exist at multiple levels of society. These socially and culturally shared conceptualisations greatly influence the practices by which judgments and evaluations of impoliteness arises in different types of interaction.