Het Effect van Het Gebruik van Engels OP Websites Voor Nederlandse Jongeren

Dasselaar, L.; Meurs, W.F.J. van; Pair, R.G. le; Korzilius, Hubert

doi:10.1075/ttwia.74.08das

Cited by 3 publications

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“…However, as far as is known, it has not been experimentally investigated whether the use of English in advertising in non-English-speaking countries functions as a peripheral cue, and thus whether its effect depends on the thoroughness with which the advertising message is processed. Processing conditions have not been taken into account at all in extant experimental research into the effect of the use of English or Dutch in product advertising on Dutch participants' attitude to the product and behavioural intention (Dasselaar, Van Meurs, Le Pair, & Korzilius, 2005;Gerritsen et al, 2007;Gerritsen et al, 2010;Hornikx, Van Meurs, De Boer, 2010;Smakman, Korzilius, Van Meurs, & Van Neerven, 2009), nor in research into the effect of English or Dutch in recruitment advertising on Dutch participants' attitudes to the job and the organization and their job pursuit intentions (Renkema, Vallen, & Hoeken, 2001;Van Meurs et al, 2004;Van Meurs, Korzilius, & Den Hollander, 2006a).…”

Section: Introductionmentioning

confidence: 98%

English words and phrases in Dutch job advertisements

Meurs¹,

Korzilius²,

Bergevoet³

2015

DuJAL

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For Marinel Gerritsen, who has pioneered research into the effects of English in advertising and who has always been a pleasure and inspiration to work with.It has been suggested that differences in mental processing affect the persuasiveness of language use. Within the Elaboration Likelihood Model framework, we examined if there were differences in the persuasiveness of English versus Dutch words in job ads depending on the way the job ads were processed, either by the central or the peripheral route. In an experiment, 144 participants evaluated ads for lower level jobs. Persuasiveness was measured in terms of text, job, and company evaluation, and application intention. There were no differences in persuasiveness for job ads containing English words depending on whether they were processed via the peripheral or the central route. However, under peripheral processing the jobs in the ads with English words were seen as being more attractive and as having a lower salary than the jobs in the all-Dutch ads, providing some limited evidence that English words may function as peripheral cues.

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Section: Introductionmentioning

confidence: 98%

English words and phrases in Dutch job advertisements

Meurs¹,

Korzilius²,

Bergevoet³

2015

DuJAL

Self Cite

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A reconsideration of the status of English in the Netherlands within the Kachruvian Three Circles model

et al. 2016

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The English used in the Netherlands, a European Union country, is classified by many linguists as an ESL variety, or, within Kachru's (1985) Three Circles model, as an Outer Circle variety, or as being between an Outer and an Expanding Circle variety. This paper investigates the status of English in the Netherlands through a systematic application of the six criteria used by Kachru (1985) to classify the position of English in a country. The study is based on recent quantitative and qualitative data and shows that English in the Netherlands should be classified as an Expanding Circle variety.

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Role of English Language as a Global and Economical Language Around the Globe: A Case of Kachru's Model

Aqeel,

Waqar,

Majeed

et al. 2023

BBE

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This paper attempts to examine 'World Englishes' (WE) with connectivity to English as an International Language (EIL), Applied Linguistics and socio-linguistics. In the light of Kachru's model of English Language in the late 20th century. This model has three circles, inner circle, where English is used as native language, Outer Circle, mostly former colonies of British Empire, such as Singapore, India, Kenya, Ghana, Malaysia, Pakistan and others, and 3rd is Expanding Circle, include countries in which English is known as Foreign Language in schools and universities, mostly for communication and business or economic purposes as well with Inner and Outer circles. The term "English language" refers to various interesting and notable features, patterns, or aspects of the English language. These phenomena can encompass a wide range of linguistic phenomena, including grammar, vocabulary, pronunciation, syntax, idioms, and more. English holds significant importance around the world because English is the most widely spoken language globally. It serves as a common language of communication among people from different linguistic backgrounds. Proficiency in English enables individuals to connect with a broader range of people, both in personal and professional contexts. English is the language of international business and economics as well. It facilitates global trade, negotiations, and collaboration between companies and individuals from different countries. Proficiency in English enhances employability and career opportunities, particularly in multinational corporations and industries with international reach. It recognizes the importance of both native and non-native varieties of English and acknowledges that each circle has its own linguistic norms, purposes, and language development. The study informs us that Kachru was an original thinker not in the field of English Language including applied linguistics, multilingualism, bilingualism, language policy, language creativity, code mixing, code switching, cross-cultural communication, sociolinguistics but also in the domain of politics of language and so many other issues including cross-cultural awareness.

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Het Effect van Het Gebruik van Engels OP Websites Voor Nederlandse Jongeren

Cited by 3 publications

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English words and phrases in Dutch job advertisements

English words and phrases in Dutch job advertisements

A reconsideration of the status of English in the Netherlands within the Kachruvian Three Circles model

Role of English Language as a Global and Economical Language Around the Globe: A Case of Kachru's Model

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