Abstract:Abstract. Media such as television, newspapers and social media play a key role in the communication between scientists and the general public. Communicating your science via the media can be positive and rewarding by providing the inherent joy of sharing your knowledge with a broader audience, promoting science as a fundamental part of culture and society, impacting decision and policy makers, and giving you a greater recognition by institutions, colleagues and funders.However, the interaction between scienti… Show more
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