43rd AIAA Aerospace Sciences Meeting and Exhibit 2005
DOI: 10.2514/6.2005-702
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Heroes in a Vacuum: The Apollo Astronaut as Cultural Icon

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Cited by 9 publications
(9 citation statements)
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“…NASA has presented itself as the organization responsible for pursuing knowledge of outer space for the benefit of all, and indeed much of the taxpayer-funded data is made available to the layman citizen. Launius (2008) and Hersch (2011) have examined how the constructed everyman image of the early astronauts involved in Project Mercury were vital to building broad public support for a space program, marking a sharp contrast to the less relatable physicists, mathematicians, engineers, and others behind most of NASA's activities. In a similar vein, Sage (2014) explores the use of transcendental imagery and cultural imaginaries in building the U.S. Space Program.…”
Section: Space For Everyonementioning
confidence: 99%
“…NASA has presented itself as the organization responsible for pursuing knowledge of outer space for the benefit of all, and indeed much of the taxpayer-funded data is made available to the layman citizen. Launius (2008) and Hersch (2011) have examined how the constructed everyman image of the early astronauts involved in Project Mercury were vital to building broad public support for a space program, marking a sharp contrast to the less relatable physicists, mathematicians, engineers, and others behind most of NASA's activities. In a similar vein, Sage (2014) explores the use of transcendental imagery and cultural imaginaries in building the U.S. Space Program.…”
Section: Space For Everyonementioning
confidence: 99%
“…3 At the edge of a televised era of mass media, their ‘giant leap’ on behalf of ‘mankind’ (despite planting the US flag) made them celebrity citizens of the world. The early astronauts became high-profile figures, and while Gagarin and Armstrong were both celebrated as national heroes and made part of the creation of patriotic narratives, they also became famous internationally (Launius, 2008; Rosenberg, 2008), over time reaching global stardom. Their publicity was in part a result of media wars that accompanied the space race and the assertion of ‘soft power’ deployed to build competing images of progress and domination, but the forms of influence they came to represent extended beyond geopolitics.…”
Section: Assembling Space Celebritymentioning
confidence: 99%
“…Achieving their celebrities by assuming the role of our envoys in outer space, astronauts framed its exploration as an arena of collective human progress. They, as Roger Launius sums up, ‘put a very human face’ on space endeavours while themselves attaining the status of cultural icons (2008: 191), becoming globally conspicuous as the representatives and promotional agents of the species’ first extra-planetary forays. The mass distribution of their celebrity not only indicated tendencies to package their achievements into a ready-made product for the consumption of global audiences.…”
Section: Assembling Space Celebritymentioning
confidence: 99%
“…The astronauts served as "surrogates for the society that they represented." 126 Soviet space engineers and cosmonauts often regarded the U.S. space program as the paragon of a human-centered approach to spacecraft design. One of Korolev's deputies, for example, remarked: "Americans rely on the human being, while we are installing heavy trunks of triple-redundancy automatics."…”
Section: Conclusion: New Soviet Man Meets American Heromentioning
confidence: 99%