Heritage Tourism Entrepreneurship and Social Media: Opportunities and Challenges

Surugiu, Marius-Răzvan; Surugiu, Camelia

doi:10.1016/j.sbspro.2015.03.340

Cited by 40 publications

(14 citation statements)

References 8 publications

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“…Sharing of technological knowledge, information, processes and systems through networking can further improve the competitiveness of the SMMEs. Most scholars generally concur that the use of social media is important to the competitiveness of tourism SMMEs (Aspasia & Ourania 2014;Baruah 2012;Kiráľová & Pavlíčeka 2015;Surugiu & Surugiu 2015). In view of the above, there is a need for tourism SMME managers and owners to ensure their business's competitiveness through networking with business stakeholders.…”

Section: Recommendationsmentioning

confidence: 99%

Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness

Mosweunyane

Rambe

Dzansi

2019

South African Journal of Economic and management Sciences

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This study investigates the use of social media in tourism SMMEs to widen their business networks to increase competitiveness.Aim: This study contributes to the debate on business networking among stakeholders within the tourism sector. Methods:To close the research gap, the current study employed stakeholder theory and survey data of 123 hospitality SMMEs to explore the influence of social media utilisation for business networking with stakeholders and its effect on business competitiveness.Results: Findings showed that the majority of tourism SMMEs used social media technologies to retain their customer base, solicit feedback from customers, assert their dominance in the market, maintain contact between their co-workers and share information. Moreover, the findings indicate that there is a significant positive relationship between social media business networking and competitiveness of these firms. The study recommended that tourism SMMEs should create a policy framework for comprehensive stakeholder engagement that serves the interests of all individuals. Conclusion:To increase the competitiveness of such firms, SMMEs should incorporate social media into their formal internal and external information strategy.

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Section: Recommendationsmentioning

confidence: 99%

Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness

Mosweunyane

Rambe

Dzansi

2019

South African Journal of Economic and management Sciences

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“…Due to economic reasons, enterprises focused on cultural heritage should strive to achieve financial independence. It is also emphasized by M. and C. Surugiu [18], in the context of providing support for the entrepreneurship related to it. One must notice, however, that heritage is an economic opportunity for the development of a given area, but on the other hand it maintains social identity.…”

Section: Cultural Heritage and Post-industrial Tourismmentioning

confidence: 98%

A Business Creation in Post-Industrial Tourism Objects: Case of the Industrial Monuments Route

Szromek

Herman

2019

Sustainability

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The aim of this article is to discuss the basic types of business transformations identified in post-industrial heritage sites in the context of changes in business models. The basis for this analysis is the research carried out in 2017 in 42 post-industrial tourism objects, in the Industrial Monuments Route (IMR) largest in Poland, that is a part of European Route of Industrial Heritage. The analysis of historical changes and the documentation of objects, within the Industrial Monuments Route, made it possible to identify three transformation types in business models of these objects. The post-production organization model can be considered the most popular scheme on the analyzed route. It concerns an enterprise or cultural institution, that previously was a production or extraction plant and currently services tourists only. Although these objects were not designed with tourists in mind, they perfectly fulfill this function due to the presented transformations.

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“…European Commission, 2007, explained various kinds of heritage tourism, such as; archaeology, art, architecture, tours of churches and cathedrals, historic tours, museum, music festivals, opera, military history, and pilgrimages. All these diversity treasure remains as assets for the knowledge economy and in terms of inter-cultural skill useful in world economy [5]. Cultural heritage management (CHM), have a complex relation to the social, political, and economic context.…”

Section: Literature Review 21 Heritage Managementmentioning

confidence: 99%

Google Maps as Media to Promote Heritage Management: A Comparative Studi Between Wayang Museum and Kakayon Museum

Nurhablisyah¹,

Pratama²,

Nurfarkhana³

2019

Proceedings of the Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2

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Media sharing as part of new media allows various promotion gather in one hand. Google maps are feature provide by Google that gives insight to people to find their way through the internet map. But, not only that, but internet users also could make their review while visiting a certain place. This kind of access could be used for management to promote their site or give direct feedback to the audience. Wayang Museum and Kakayon Museum are the same museums provide information about Wayang as Indonesia's heritage. There is a huge gap between these two museum from google map's reviews and recommendation. Wayang Museum located in Jakarta, collected 2.226 reviews and mostly gave 4.4 stars and recommended visitors to come to the museum. But Kakayon Museum located in Bantul Yogyakarta only gain 197 reviews and 4.1 stars. For the overall review, Wayang Museum has a good review, especially about the management. In the other hand, Kakayon Museum was praised about their puppet's collection and polite staff. This study describes how internet users now days is more active to promote and recommend their thought after visiting a new place. This kind of activity was supported by using an internet application called Google Map. Tourism management could also use the application to promote their site in effective way and respond to the visitor's reviews to have better management.

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Heritage Tourism Entrepreneurship and Social Media: Opportunities and Challenges

Cited by 40 publications

References 8 publications

Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness

Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness

A Business Creation in Post-Industrial Tourism Objects: Case of the Industrial Monuments Route

Google Maps as Media to Promote Heritage Management: A Comparative Studi Between Wayang Museum and Kakayon Museum

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