Heritage Attachment and Tourist Behavior in Cultural Heritage Destinations during a Pandemic toward Development of a Strategic Policy Model

Abstract

3267Open Journal of Business and Management these constructs was favorably high in all indicators and significantly explains the strong relationship between heritage attachment and the level of tourist behavior by employing both regression and PLS-SEM, thus supporting this research's theoretical foundation. The practical implication of this research was provided by formulating a structural model which defines the objective of developing a strategic policy model for preserving the historical identity and sustainability of CHDs in the host province.