Here, there and everywhere: a study of consumer centrism

Prince, Melvin; Davies, Mark; Cleveland, Mark; Palihawadana, Dayananda

doi:10.1108/imr-06-2014-0205

Cited by 56 publications

(94 citation statements)

References 108 publications

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“…In the context of consumer behavior, social identity refers to any category label with which an individual associates him/herself to achieve a positive self-image, accentuating similarities with a desirable reference group and contrasting differences with other reference groups that are considered to be detrimental. This social category of the consumer is represented at the level of national identity through ethnocentrism, cosmopolitanism, and xenocentrism [20].…”

Section: Xenocentrismmentioning

confidence: 99%

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

2020

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Globally, xenocentrism has emerged as a significant concept to understand consumer behavior regarding local and foreign products. In this context and based on a sample of Colombian customers, this investigation aims to analyze both the direct and indirect effects of xenocentrism on the consumer purchase intentions of imported products through product attitudes and perceived product quality. Xenocentrism was measured using the XSCALE, and the research model was analyzed with partial least squares structural equation modeling. The result indicates that xenocentrism has a positive direct effect on purchase intentions, perceived product quality, and product attitudes. The analysis also shows that product attitudes will partially mediate the effect between xenocentrism and purchase intentions. In light of these findings, xenocentrism in Latin America arises as a solid construction to explain consumer behavior, mainly when individuals’ beliefs generate a positive appreciation of the purchase of imported products that compete in local markets. Moreover, these results permit designing sustainable marketing strategies that are more suited to the xenocentrism of Latin American consumers.

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Section: Xenocentrismmentioning

confidence: 99%

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

2020

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“…A growing stream of literature considers the consequences of increasing human, cultural and product flows brought about by globalization on consumer cultural identities and orientations/dispositions. Studies have examined and combined diverse behavior drivers such as demographic group belonging (Zeugner-Roth, Žabkar, & Diamantopoulos, 2015;Cleveland, Rohas-Méndez, Laroche, & Papadopoulos, 2016), other forms of identification such as global identity or foreign country affinity (Strizhakova, Coulter, & Price, 2011;Oberecker & Diamantopoulos, 2011), cultural orientations (Prince, Davies, Cleveland, & Palihawadana, 2016;Alden, Steenkamp, & Batra, 2006), values (Balabanis & Diamantopoulos, 2016;Steenkamp & De Jong, 2010) or personal experiences of cultures (Riefler, Diamantopoulos, & Siguaw, 2012;Cleveland & Laroche, 2007). While research on the drivers of culture-informed consumption is extensive (summarized in Table 1), three key limitations remain.…”

Section: Introductionmentioning

confidence: 99%

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Kipnis

Demangeot

Pullig

et al. 2019

Journal of Business Research

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The increasing intra-national diversity of many modern markets poses challenges to identity segmentation. As consumers require greater recognition of their diverse identities from brands, marketing science and practice are in search of theories and models that recognize and capture identity dynamics as impacted by cultural influences both from beyond and within national market borders. This paper extends consumer acculturation theory into multicultural market realities and offers a Consumer Multicultural Identity Affiliation (CMIA) Framework 5 that distinguishes and integrates three key types of intra-and trans-national cultural influences informing identity dynamics. By examining consumer cultural identities within the CMIA framework in a mixed-method, two-country study, we show that gaining such an integrative view on cultural identity affiliations uncovers greater diversity and complexity (mono-, bi-, or multi-cultural) of consumer segments. We conclude with discussing future directions for CMIA applications to support marketing managers, scholars and educators dealing with culturally heterogeneous markets.

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“…Potrošački ksenocentrizam predstavlja koncept koji se zasniva na tvrdnji da je potrebno kupovati inostrane proizvode i usluge, jer su oni superiornog kvaliteta u poređenju sa proizvodima i uslugama domaćeg porekla (Prince, Davies, Cleveland & Palihawadana, 2016). Rojas Mendez & Chapa (2020) predlažu da se za merenje potrošačkog ksenocentrizma koristi C-XENSCALE koja se sastoji od 16 konstatacija.…”

Section: Pregled Literatureunclassified

Country of origin image and consumer xenocentrism in the context of forming consumer attitudes and loyalty to foreign brands: Moderating effect of cultural intelligence

Zdravković¹

2021

Marketing

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Due to the process of globalization, consumer attitudes are formed under the influence of numerous factors, which are not analyzed significantly when it comes to the company's business in the domestic market, but can have important implications when the company's management decides to internationalize the business. Country of origin information is an important indicator of product quality, superiority and reliability. Also, within the process of globalization, ethnocentric consumer tendencies are becoming an important and crucial factor for multinational companies operating outside their domestic market. On the other hand, a certain number of consumers have dilemma whether to support the national economy by buying domestic products, or to decide to buy better quality foreign products. The high degree of consumer xenocentrism, as well as the high degree of development of cultural intelligence and global consumer culture, implies preferences towards foreign brands in relation to domestic ones. The research was conducted in order to determine whether the image of the country of origin (cultural heritage, fashion capital, technological progress) and consumer xenocentrism have a positive impact on consumer attitudes towards foreign brands, as well as whether the formed positive consumer attitude affects their loyalty to foreign brands. Also, the research examines the moderating effect of cultural intelligence (metacognitive, cognitive, motivational and behavioral factors) in relation to these variables. Empirical research has been conducted. Statistical analysis was performed on a sample of 318 respondents from the territory of the Republic of Serbia. The results showed that these variables have a positive impact on consumer attitudes and loyalty to foreign brands, so the study offers important practical implications.

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Here, there and everywhere: a study of consumer centrism

Abstract: This is an author produced version of a paper published in Here, there and everywhere: a study of consumer centrism. Uploaded in accordance with the publisher's self-archiving policy.eprints@whiterose

Cited by 56 publications

References 108 publications

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Country of origin image and consumer xenocentrism in the context of forming consumer attitudes and loyalty to foreign brands: Moderating effect of cultural intelligence

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