2022
DOI: 10.1057/s41264-022-00195-4
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Herding the influencers for investment decisions: millennials bust the gender stereotype

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Cited by 2 publications
(2 citation statements)
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“…Interestingly, the study found that while they do listen to experts, individuals tend to follow the crowd more when influenced by friends, relatives, siblings, and parents (Gupta & Goyal, 2022). Sokolova & Kefi (2020) further support these findings by asserting that a strong engagement between social media influencers and their followers can also positively impact purchase intention, mirroring the effectiveness seen in the marketing domain (Yuan & Lou, 2020).…”
Section: Introductionmentioning
confidence: 68%
“…Interestingly, the study found that while they do listen to experts, individuals tend to follow the crowd more when influenced by friends, relatives, siblings, and parents (Gupta & Goyal, 2022). Sokolova & Kefi (2020) further support these findings by asserting that a strong engagement between social media influencers and their followers can also positively impact purchase intention, mirroring the effectiveness seen in the marketing domain (Yuan & Lou, 2020).…”
Section: Introductionmentioning
confidence: 68%
“…Based on their research on the Japanese stock market, they argue that volatility is impacted by shocks in institutional sentiment, and document a V-shaped relationship between changes in institutional ownership level (considered a proxy for institutional herding) and idiosyncratic volatility. Evidence of herding behavior have also been detected in the investment decisions of millennials (Bunting, 2021;Gupta and Goyal, 2022). This group of investors is also particularly hungry for ESG investment opportunities; in fact, the literature refers to a millennial boost for ESG investing (Ruggie and Middleton, 2019).…”
Section: Literature Reviewmentioning
confidence: 99%