“…For instance, research has shown that self-presentations depend on others' knowledge of the presenter (Baumeister & Jones, 1978), accuracy concerns of the presenter (Schlenker, Lifka, & Wowra, 2004), gender of the audience (Pontari & Schlenker, 2003;Leary, Nezlek, Downs, RadfordDavenport, 1994), target familiarity (Leary et al, 1994), and dependence on the target (Jones et al, 1968). We seek to supplement this knowledge with a focus on how distinct cultural selfconstruals influence self-presentational goals and efforts.…”