“…The studies follow similar patterns, the measurement of 'impact' of cognitive aids on particular practices [2,3]. The editorial by Marshall discusses what should be the optimal design and format of cognitive aids, where they should be kept and how they should be used, and cites many studies of what worked and what did not work previously [1]. The articles and editorial are illuminating, but do not acknowledge any underpinning theory, model or conceptual proposition.…”