2002
DOI: 10.1016/s0749-3797(01)00411-1
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Helmet availability at skiing and snowboarding rental shops a survey of Colorado ski resort rental practices

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Cited by 16 publications
(13 citation statements)
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“…They also report that rental shops rent helmets for US$4–5 per day. Hennessey et al 50 conducted a survey of ski helmet availability in ski rental shops in Colorado, USA, and found that 2–38% of skiers and snowboarders rent equipment, but only 3.2% (range 1–8.6%) also rented a helmet. Fifteen of 24 (62%) ski resorts replied to the survey: 13 (87%) stated that they encouraged helmet rental regardless of age and ability; 12 (80%) indicated that children were most likely to rent a helmet, and the other three respondents did not answer.…”
Section: Resultsmentioning
confidence: 99%
“…They also report that rental shops rent helmets for US$4–5 per day. Hennessey et al 50 conducted a survey of ski helmet availability in ski rental shops in Colorado, USA, and found that 2–38% of skiers and snowboarders rent equipment, but only 3.2% (range 1–8.6%) also rented a helmet. Fifteen of 24 (62%) ski resorts replied to the survey: 13 (87%) stated that they encouraged helmet rental regardless of age and ability; 12 (80%) indicated that children were most likely to rent a helmet, and the other three respondents did not answer.…”
Section: Resultsmentioning
confidence: 99%
“…In Colorado resorts in 2002, while 2-38% of skiers and snowboarders rented equipment, less than 1-8.6% of renters rented helmets. Helmet rental was encouraged mostly for children [50]. Recent data from the US have shown that helmet use has increased drastically from 25% in skiers and snowboarders in 2003 to 57% in 2010 [34].…”
Section: Skiing and Snowboardingmentioning
confidence: 99%
“…At the time of the campaign, patrons attending Colorado ski resorts did not consider helmets to be an essential item of equipment because they were not included in standard hire packages 10. Moreover, helmet use was not widely accepted 10.…”
Section: Evidence That Social Marketing Can Work In a Sports Injury Cmentioning
confidence: 99%
“…At the time of the campaign, patrons attending Colorado ski resorts did not consider helmets to be an essential item of equipment because they were not included in standard hire packages 10. Moreover, helmet use was not widely accepted 10. The sports injury prevention programme therefore applied several social marketing principles to encourage helmet use 9.…”
Section: Evidence That Social Marketing Can Work In a Sports Injury Cmentioning
confidence: 99%