Hedonic consumption of virtual rides entertainment service: a multi-method perspective: SEM and fsQCA
Amir Zaib Abbasi,
Farhan Mirza,
Mousa Albashrawi
et al.
Abstract:PurposePrior studies have put much emphasis on using the uses and gratification (U&G) theory to find out why people use games, social media, the Internet, e-shopping, etc. Despite past research efforts, the root causes underlying this phenomenon still need to be discovered as to why people use interactive virtual rides (vrides) entertainment services, especially when incorporating the hedonic consumption perspective (i.e. playful-consumption experiences). Considering the knowledge gap in the vrides’ contex… Show more
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