Hedonic and utilitarian use of user-generated content on online shopping websites

Hazari, Sunil; Bergiel, Blaise J.; Sethna, Beheruz N.

doi:10.1080/13527266.2016.1143383

Cited by 44 publications

(38 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This situation to be investigated by marketing researchers to understand, how consumer make decisions regarding a purchase, and making purchase starts a chain reaction of value creating actions. Consumers are seeking activities which creating value that takes place as people go about and attempting to address real needs (Kim & Rao, 2008;Kim, 2012;Hazari & Sethna, 2016). Though consumer motivates by needs, they find ways in which to meet this need and the process involves the multiple psychological events which include thinking, feeling and behaving the entire process generates in value (Hazari, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…Consumers are seeking activities which creating value that takes place as people go about and attempting to address real needs (Kim & Rao, 2008;Kim, 2012;Hazari & Sethna, 2016). Though consumer motivates by needs, they find ways in which to meet this need and the process involves the multiple psychological events which include thinking, feeling and behaving the entire process generates in value (Hazari, 2016). It could be found that the processes mentioned been used to get an idea about the customers and persuade them to get into social circles while make an impact on their perceptions towards goods and services (Hazari, 2016;Shang, Wu, & Sie, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Though consumer motivates by needs, they find ways in which to meet this need and the process involves the multiple psychological events which include thinking, feeling and behaving the entire process generates in value (Hazari, 2016). It could be found that the processes mentioned been used to get an idea about the customers and persuade them to get into social circles while make an impact on their perceptions towards goods and services (Hazari, 2016;Shang, Wu, & Sie, 2017). By social media environment, consumers are influenced when they retrieved information to make their purchase intention.…”

Section: Introductionmentioning

confidence: 99%

“…By social media environment, consumers are influenced when they retrieved information to make their purchase intention. It has also identified that people do read content on social media before they making a purchase intention (Hazari, 2016). Once the people into put like, replying and sharing the content in the social media gives a sign that they have read the content and also agree on the content given by the product or a service.…”

Section: Introductionmentioning

confidence: 99%

“…The online information market continues to shift to user centric model and the use of consumer engagement and participation in virtual communities has been research interest to marketers who are looking at to investigate phenomenon related to UGC in the digital marketing environment. Previous research has explored UGC related to topics such as consumer engagement, electronic word of mouth, online brand reputation management, customer relationship management and social network analysis (Hazari et al, 2016;Shao, 2009).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka

Karunanayake¹,

Madubashini²

2019

ASS

View full text Add to dashboard Cite

The purpose of this study to identify the influence of user generated content on purchase intention of automobiles in Sri Lanka. The said study is based on the theory of Uses and Gratification and supportive findings. This study has been addressed the survey type research method and structured questionnaire was used to collect data and utilize sample frame of automobile followers on Facebook. Measuring the influence of user generated content on purchase intention through developed hypotheses. Researchers have used analysis technique of descriptive analysis, regression, and frequency test where statistical package for social science (SPSS) was used as the main analytical software. The results of the study discuss the main eight element affect the purchase intention of automobiles, but the two elements not strongly affect the purchase intention which were namely, homophily and trust. These two elements have weak relationship with the purchase intention. Mainly consumer resonance mediating the user generated characteristics to purchase intention of automobiles. Hence this study has been significantly contributing to the existing knowledge explaining the need, motivation (users and gratification) - consumer resonance-intention linkage in customer behaviour.

show abstract

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka

Karunanayake¹,

Madubashini²

2019

ASS

View full text Add to dashboard Cite

show abstract

Investigating how online fashion product page design affects the consumer's clothing fit appraisal

Chrimes

Boardman

Vignali

et al. 2022

J of Consumer Behaviour

View full text Add to dashboard Cite

Clothing fit is the most important consideration during the consumer's garment appraisal process but is the primary reason for the extensive number of online returns generated in the fashion industry. This suggests that when shopping online, consumers are not provided with sufficient information about the fit of a garment. This issue is even more imperative now as COVID-19 has accentuated the shift to shopping for clothing online. Thus, how fashion retailers communicate clothing online is a critical challenge requiring immediate attention. Underpinned by the Stimulus-Organism-Response (S-O-R) framework, this research undertakes a between-subjects factorial web-experiment to investigate how different types of fit information affect the consumers' online garment evaluations and purchasing decisions. The results from 400 UK female responses show that whilst the presence of diverse body shapes (vs. one body shape) enhances the consumers' garment fit evaluations, it does not increase purchase intentions. Alternatively, verbal fit information in the form of clothing fit reviews (vs. absence) increased product fit diagnosticity but had no significant effect on concerns with fit online or purchase intentions. The results provide novel insights into how fashion retailers can enhance the communication of clothing fit on their product pages.

show abstract

The role of immersive spaces on the customer experience: An exploration of fashion metaverses

Alexander,

Blazquez,

Chrimes

et al. 2024

Psychology and Marketing

View full text Add to dashboard Cite

This study explores the impact of immersive spaces, such as the metaverse, on the customer experience. The research examines consumers' motivations to use metaverse spaces and analyses how various dimensions of virtual environments and the associated pain points affect the overall customer experience, including cognitive, affective, behavioral, and social outcomes. It also investigates whether consumers perceive differences between brands' metaverse and physical spaces. The fashion industry, as an early adopter of the metaverse, serves as the context. A qualitative research design, including consumer diaries and focus groups, is conducted. Findings reveal five motivations for using metaverse environments: freedom of expression, creativity, exploration, entertainment, and productivity. We identify several pain points that impact the overall customer experience that should be overcome to realize the metaverse's potential. This study highlights implications for theory and practice related to immersive spaces and the customer experience, benefiting metaverse designers and customers alike, and influencing brands' marketing strategies that increasingly focus on incorporating immersive spaces. As the field of omniverse marketing remains underdeveloped, our research advances knowledge by extending the customer experience framework into the context of immersive spaces and contributes to the body of knowledge of consumer psychology and marketing.

show abstract

Hedonic and utilitarian use of user-generated content on online shopping websites

Cited by 44 publications

References 33 publications

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka

Investigating how online fashion product page design affects the consumer's clothing fit appraisal

The role of immersive spaces on the customer experience: An exploration of fashion metaverses

Contact Info

Product

Resources

About