Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers

Abstract

Purpose-This study provides an understanding of how the participation of vulnerable customers in the co-creation of health care provision influences their individual well-being outcomes. Using self-determination theory, it demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being.Design/methodology/approach-A qualitative approach is adopted to identify the various customer well-being outcomes. Two case studies of health care organisations, comprising ten in-depth interviews and eight focus groups, as well as documents and noted observations are used for thematic analysis.Findings-The study demonstrates ways in which vulnerable customers integrate resources to co-create value outcomes. It shows how differing co-creative role of customers with mental illness lead to different customer well-being outcomes. These roles manifest not only the hedonic well-being characteristics of pleasure and happiness but also eudaimonic well-being, which provides a sense of achievement and purpose to customers. The study used selfdetermination theory to identify different forms of eudaimonic well-being derived from the cocreation roles of co-producer, strategic partner and citizen.Originality/value-The co-creation and transformative service literature is extended by demonstrating that a feeling of self-efficacy and self-determination due to value co-creation foster customer well-being. This study demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being.

Enabling transformative value creation through online weight loss services

“…Thus, successful compliance improves customers' confidence in their capabilities and control over their healthy lifestyle choices. This finding supports the role of compliance in strengthening the eudaimonic well-being outcomes of transformative services (Sharma et al, 2017). Similarly, compliance seems to be directly related to satisfaction with achievements.…”

The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study

“…We focus on subjective wellbeing and perceived respect as outcomes of VCCB in this study due to the following reasons. First, there has been growing interest in delivering superior value that maintains or improves customer wellbeing (Sharma, Conduit, & Hill, 2017). Second, in hotel industry, a well-respected brand or organization strengthens the customer's confidence and enhances customer loyalty (Jin, Lee, & Huffman, 2012).…”

Health Literacy, Health Numeracy, and Trust in Doctor: Effects on Key Patient Health Outcomes

“…Autonomy reflects self‐regulated knowledge and actions which enable ownership of goals in a given setting; competence reflects the confidence patients have in their knowledge, ability to participate, and interact with others in goal attainment; and relatedness reflects a sense of being respected and willingness to engage in behaviors and interactions with others to achieve personal benefits and establish cohesion with others. These needs are often unmet in the health care service setting in which patients feel vulnerable (Sharma, Conduit, and Hill )…”

“…Consistent with the SDT needs of autonomy and competence, patients scoring high on functional health literacy will not likely require assistance in completing and understanding health forms and reading health information as they feel confident in their ability to do so without assistance (Nutbeam ). Recent research suggests that patients who are competent and confident in their subjective knowledge and understanding of health showed more positive affect toward health care providers (Sharma, Conduit, and Hill ). The higher level of autonomy and competence endemic to functional health literacy should be associated with lower doctor visit anxiety (Street et al ; H1).…”