Hedonic Analysis of Consumers' Valuation of Country of Origin of Meat in the United Kingdom

Hussein, Mohamud; Fraser, Iain

doi:10.1111/1477-9552.12232

Cited by 20 publications

(16 citation statements)

References 21 publications

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“…Our results suggest that market price may be significantly influenced by the exogenous effect of the origin-declaration on products. That is in line with other studies [55][56][57][58][59][60]82] stressing the positive attitude of Italian consumers to recognizing a higher value to domestic and local products. That points to possible changes in market practices.…”

Section: Discussionsupporting

confidence: 91%

“…Nevertheless, the hedonic approach is generally acknowledged as a good tool to evaluate the premium price for "credence attributes" such as certification, indications of origin, and other characteristics that consumers cannot verify otherwise, even after food purchase and consumption [73,74]. Though the model of the hedonic price is widely used to determine implicit prices in food and beverage sector, most recent studies are focused on wine, [75][76][77] oil [78], diary, eggs and meat [79][80][81][82][83], and fish [84,85]. To the best of our knowledge, no studies have explicitly analyzed pulses using hedonic price functions.…”

Section: Hedonic Price Methodologymentioning

confidence: 99%

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Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price

et al. 2020

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Pulses are widely acknowledged for their high nutritional value due to high protein content, low content in calories, and low glycemic index; they are a good alternative to animal proteins thus offering a considerable number of social, environmental, and health benefits. Despite pulses being widely acknowledged as healthy and sustainable food, in mainly European countries, consumption is growing but still lower than the recommended level, production is unprofitable in comparison to the current market prices level, and a reduction in harvested area has led to a strong dependence on import for pulses supply. Pulses are particularly fitting to the feature of local food because they can be suitably grown in any context, even in the most complex areas, and consumer interest and awareness of food origin has strongly increased in recent years. Lentils were selected as a case study in this paper that aims to define which features are effective on market price and, in particular, the role of origin declaration on label plays in defining the market price and how the origin attributes may enhance market price and farms competitiveness. The methodological tool for this investigation is the hedonic price model, useful to explain the effects of attributes of pulses affecting the market price. Results contribute to a better understanding of the pulse market, emphasizing that the “origin declaration” on label may have a positive effect on market price.

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Section: Discussionsupporting

confidence: 91%

Section: Hedonic Price Methodologymentioning

confidence: 99%

Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price

et al. 2020

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“…However, home‐country bias can be tempered by events like the horsemeat scandal. UK research found that the implicit value attached to COO information on beef increased for all countries after the horsemeat scandal (Hussein and Fraser, ).…”

Section: Consumer Use Of Coolmentioning

confidence: 99%

Wrapped in the Flag: Food Choice and Country of Origin Labelling

Fraser

Balcombe

2018

EuroChoices

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Summary The growth in country of origin (COO) food labelling is part of the ongoing proliferation of information provided to consumers. However, the implementation of COO labelling means that consumers can sometimes end up more confused than informed. This concern raises questions regarding how COO information should be provided, along with what information needs to be given to consumers. We begin by discussing what COO actually indicates. This is followed by a review of the evidence on consumer use of COO information. Then turning to current policy issues, we draw attention to how COO information can be used to promote consumer ethnocentrism as well as inadvertently causing trade tensions both between trading countries and within the EU single market. We then consider how developments in information technology like blockchains or smart labels might change how COO information is collated and used. In particular, we observe that any increase in the use of this technology will depend on whether or not consumers trust these new digital sources of information. Potentially, the convenience with which COO information could be verified by consumers using information technology is a logical development given consumer demands for convenience in general.

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“…A recent exception is the study by Hussein et al (2016) of UK meat. They report a price premium for a UK CoO label of £2 per kg compared to undeclared (no origin) meat.…”

Section: Coo and Stated Preference Researchmentioning

confidence: 99%

Consumer preferences regarding country of origin for multiple meat products

Balcombe

Bradley²,

Fraser

et al. 2016

Food Policy

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Despite the growing use of country of origin (CoO) information and labels on food, the extent to which consumers really value this information is unclear. In an effort to understand this issue we present results of a hypothetical discrete choice experiment examining consumer willingness-topay for CoO information about meat and meat products. Our results reveal that CoO information is positively valued for all the food products we consider. However, it is relatively less important compared to other food attributes for a large number of products such as bacon, pizza and ready meals. Our results suggest that consumers do not value very highly CoO information for many of the food products examined. Therefore, if the associated costs of mandatory CoO implementation are sufficiently high this raises questions about the inclusion of this information on food labels.

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Hedonic Analysis of Consumers' Valuation of Country of Origin of Meat in the United Kingdom

Cited by 20 publications

References 21 publications

Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price

Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price

Wrapped in the Flag: Food Choice and Country of Origin Labelling

Consumer preferences regarding country of origin for multiple meat products

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