We present a theory of reduction of binary quadratic forms with coefficients in Z[λ], where λ is the minimal translation in a Hecke group. We generalize from the modular group Γ(1) = SL(2, Z) to the Hecke groups and make extensive use of modified negative continued fractions. We also caracterize the "reduced" and "simple" hyperbolic fixed points of the Hecke groups.