Abstract:We investigate the heavy quark spin symmetry, i.e. the mass degeneracy of pseudo-scalar and vector quarkonia at heavy quark limit, by using the gauge/gravity correspondence. We allow generic D3-like geometry with a flavor D7-brane, to avoid supersymmetric mass degeneracy. For geometries admitting physical QCD-like properties, we find that the mass degeneracy is generically achieved in a good accuracy, up to a few percent mass splitting. We also compute spectra of excited quarkonia states, and discuss comparisons with experiments and quark-model calculations.