2017
DOI: 10.1111/joss.12248
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Healthy food choice: Survey results from Iranian consumers toward antibiotic‐free chicken

Abstract: Demand for healthy food is increasing in Iran. Although demand for these foods has increased, the real benefits and purchasing patterns are not known. The purpose of this study is to identify factors affecting consumer choice behavior toward antibiotic‐free chicken, and examines whether there are significant differences in importance of these factors between consumers with different outlooks. Logistic regression, chi‐square, and Friedman test were applied to assess collected data by a questionnaire survey. The… Show more

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Cited by 19 publications
(19 citation statements)
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“…In the communalities analysis, if the value is less than 0.3, it would suggest a weak relationship between the variables (Rahnama, Fadaei, & Baghersalimi, ; Sobhanifard, ). From the 16 items of the Likert scale used, 12 were important to the consumer's attitude related to the bottled mineral water (Factors 1, 2, 7–16, communalities > 0.3), which are associated to the visual appearance, labeling, refreshment, sparkling water, price, pH, sodium content, brand, quality, and safety.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…In the communalities analysis, if the value is less than 0.3, it would suggest a weak relationship between the variables (Rahnama, Fadaei, & Baghersalimi, ; Sobhanifard, ). From the 16 items of the Likert scale used, 12 were important to the consumer's attitude related to the bottled mineral water (Factors 1, 2, 7–16, communalities > 0.3), which are associated to the visual appearance, labeling, refreshment, sparkling water, price, pH, sodium content, brand, quality, and safety.…”
Section: Resultsmentioning
confidence: 99%
“…In the communalities analysis, if the value is less than 0.3, it would suggest a weak relationship between the variables (Rahnama, Fadaei, & Baghersalimi, 2017;Sobhanifard, 2018 which are associated to the visual appearance, labeling, refreshment, (Matrix X) sparkling water, price, pH, sodium content, brand, quality, and safety.…”
Section: Measure Of Attitudesmentioning
confidence: 99%
“…The respondents were individually interviewed face to face (Rahnama, Fadaei, & Baghersalimi, ); initially they were asked to say the three first words that came to their minds with the stimulus “food,” so that they familiarize with the activity (Martjin et al, ; Son et al, ). Once the respondents understood the dynamics of the experiment, they were asked to mention the first three words that came to mind with the stimulus “functional food.” The test lasted between 10 and 15 minutes, including the introduction, training, and the questions related to the sociodemographic characteristics of the respondents: gender, age, schooling level, and income.…”
Section: Methodsmentioning
confidence: 99%
“…However, the persistent use of antibiotics in the diet of broilers can cause an increase in antimicrobial resistance of human and animal bacteria [1,2]. Hence there is strong consumer demand for farm animal diets to be free from routinely administered antibiotics [3]. This has led to attempts to use medical plants as alternatives to antibiotics and artificial growth promoters, e.g., [4].…”
mentioning
confidence: 99%