Healthcare Reform and the Journey to High Reliability

Stokes, Charles D.

doi:10.1016/j.mnl.2013.09.012

Cited by 1 publication

(1 citation statement)

References 4 publications

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“…[19] "Information systems are the key to addressing integration needs" [20] and critical to managing big data sets, and serve as a platform for advancing the design and delivery of nursing programs and services that are based on validated consumer needs. [21] Furthermore, the effective use of IT in marketing can also facilitate the healthcare facility's quest toward becoming a high-reliability organization, [22] one that meets consumer demands for nursing programs/services through designing and utilizing platforms that ensure the quality, integrity, and transparency of data.…”

Section: Leveraging Technologymentioning

confidence: 99%

Marketing strategies to promote nursing programs and services

Marrone

2016

JNEP

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Background: The purpose of this article was to discuss commercial, social, and service marketing strategies and best practices to promote nursing programs and services to key partners and stakeholders. Evidence supports that nurses are not inclined to promote or market the nursing profession to the general public or to other professions. Methods and findings: The successful marketing matrix includes product, price, place, promotion, publics, partnerships, policy, purse strings, people, process, and physical evidence. Integrated approaches to marketing nursing programs and services are requisite for organizational viability and sustainability. Analysis of commercial, social, and service marketing theory, principles, and best practices related to marketing nursing programs and services were examined. Evidence and best practices published from 2000 through 2015 were included in this discussion. A model case was used to illustrate marketing principles. Implications for nursing education, practice, and administration are discussed. Successful marketing of nursing programs and services requires an integrated approach that includes market analysis, technology, networking, and community partnerships. Conclusions: Nurses at all levels within an organization have a responsibility in marketing nursing programs and services. Well positioned organizations collect and maintain accurate demographic data that informs service delivery in order to contribute to organizational sustainability and achieve business results.

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Section: Leveraging Technologymentioning

confidence: 99%

Marketing strategies to promote nursing programs and services

Marrone

2016

JNEP

View full text Add to dashboard Cite

show abstract

Healthcare Reform and the Journey to High Reliability

Cited by 1 publication

References 4 publications

Marketing strategies to promote nursing programs and services

Marketing strategies to promote nursing programs and services

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