IntroductionThe 2014 Ebola virus outbreak in parts of West Africa marked the
25th occurrence of the disease since its discovery in 1976.
While earlier outbreaks in Central and Eastern Africa had limited
geographical extension and little media coverage, news media interest in the
2014 epidemic was remarkably high. In countries like Ghana, where the risk
of imported infection was estimated to be among the highest, news coverage
for the epidemic proliferated. This study aimed to describe and analyze the
central themes which characterized media representations of the risk of
Ebola outbreak in Ghana.MethodA quantitative content analysis (CA) was employed to study news media
reportage of the risk of Ebola outbreak in Ghana. Two daily newspapers, the
Daily Graphic and Today were sampled.
An online search for Ebola news stories in the selected newspapers was
conducted, and all hits with Ebola downloaded and screened. A total of 332
articles were retrieved and 156 articles met the inclusion criteria. Three
independent coders carried out the coding using identical story analysis
form.ResultsIn the course of the 2014 Ebola epidemic in parts of West Africa, the
Daily Graphic and Today newspapers in
Ghana published 332 stories about the epidemic. Of this number, the study
analyzed 156 news articles which met the inclusion criteria. The analysis
found that, media coverage for the risk of Ebola outbreak in Ghana reflected
nine salient themes: concerns about the Ghana’s preparedness, support
for Ghana’s preparation, public education on Ebola virus, assurances
on Ghana’s readiness, suspected cases of Ebola, effects of Ebola,
critique of Ebola risk handling, Misinformation and other.ConclusionAnalysis of news media coverage for the threat of Ebola outbreak in Ghana
revealed nine important themes. These themes, contributed to an
understanding of the broad impact of the recent Ebola outbreak on various
sectors of the population.