2004
DOI: 10.1038/sj.jea.7500395
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Health risk communication using comparative risk analyses

Abstract: The ability to communicate effectively the degree or magnitude of public exposures or health risks is essential for risk assessors and risk managers. Various guidelines exist for communicating environmental and public health risks, including recommended approaches for putting risk data into proper context. Although it remains unclear as to which approach is the most useful or appropriate under different circumstances, risk comparisons are a popular choice for conveying the significance of or providing a better… Show more

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Cited by 14 publications
(6 citation statements)
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“…Because voluntary risks are typically more acceptable to the public than involuntary risks, the comparison with a voluntary risk (such as smoking) is expected to lead to an underestimation of the involuntary risk in question (such as radon risk). (11) Results of the present study indicate that this expectation is inappropriate for the comparison between radon and smoking risk. The provision of the smoking risk information increased risk perception in low-numerate individuals.…”
Section: Risk Comparisons As Means To Increase Risk Understandingmentioning
confidence: 64%
See 1 more Smart Citation
“…Because voluntary risks are typically more acceptable to the public than involuntary risks, the comparison with a voluntary risk (such as smoking) is expected to lead to an underestimation of the involuntary risk in question (such as radon risk). (11) Results of the present study indicate that this expectation is inappropriate for the comparison between radon and smoking risk. The provision of the smoking risk information increased risk perception in low-numerate individuals.…”
Section: Risk Comparisons As Means To Increase Risk Understandingmentioning
confidence: 64%
“…Many risk ladders use risk comparisons ( 9,10 ) to convey the significance of a risk (for a review, see Reference 11). The purpose is to improve the understanding of unfamiliar risk information by relating the magnitude of a specific (often unfamiliar) risk to the magnitude of an everyday (more familiar) risk.…”
Section: Introductionmentioning
confidence: 99%
“…[45]. The use of comparisons is also recognized in the literature on risk communication as important when the values being communicated appear small, or when risks are unfamiliar to the involved community [62]. Body burden studies can fit both of these criteria: chemicals are often detected in seemingly low concentrations and they may involve chemicals unfamiliar to the general population.…”
Section: Resultsmentioning
confidence: 99%
“…Simplify and personalize risk messages 4. Recognize the validity of public concerns (Williams, 2004) Williams places more emphasis on dialogue with the audience. Dialogue can only be achieved through conversational exchange within a space of presumed equality.…”
Section: From One-way To Two-way Communication Flowmentioning
confidence: 99%