Health Promoting Hospital: A Practical Strategy to Improve Patient Loyalty in Public Sector

Wartiningsih, Minarni; Supriyanto, Stefanus; Widati, Sri; Ernawaty, Ernawaty; Lestari, Retno

doi:10.4081/jphr.2020.1832

Cited by 9 publications

(9 citation statements)

References 19 publications

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“…Healthcare providers should understand patient needs in order to achieve the highest level of satisfaction as it is the main goal of quality health services [31]. Patient satisfaction is an important concept in determining the healthcare services and considered as a major achievement indicator in healthcare organization [32].…”

Section: Relationship Between Service Quality Patient Satisfaction An...mentioning

confidence: 99%

Strategies to improve patient loyalty and medication adherence in Syrian healthcare setting: The mediating role of patient satisfaction

AlOmari

Hamid

2022

PLoS ONE

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The purpose of this study is to empirically examine the relationships between service quality, patient satisfaction, patient loyalty and medication adherence in the Syrian healthcare setting from a patient’s perspective. Based on random sampling technique, data collection was conducted in six hospitals located in the Syrian capital Damascus. The reliability and validity of the theoretical model had been confirmed using quantitative analyses SmartPLS software. The study indicated that our proposed model can significantly explain (35) per cent of patient satisfaction, (55) per cent of patient loyalty and (46) per cent medication adherence in a statistically manner. Our results highlighted that patient satisfaction mediated the relationship between patient loyalty and service quality (assurance, reliability and financial aspect). Besides, patient satisfaction had mediation effect on the relationship between medication adherence and service quality (reliability and financial aspect). Financial aspect had the highest impact on patient satisfaction (β = 0.242) and medication adherence (β = 0.302). In addition, reliability was the only dimension of service quality that had a significant direct impact on patient satisfaction, patient loyalty and medication adherence. To increase patient loyalty in Syrian hospitals, healthcare professionals should place a greater emphasis on the reliability and responsiveness elements of service quality. To the author’s knowledge, this is the first study conducted during the COVID pandemic to evaluate the mediating role of patient satisfaction in the relationship between service quality, patient loyalty and medication adherence in the Syrian healthcare sector.

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Section: Relationship Between Service Quality Patient Satisfaction An...mentioning

confidence: 99%

Strategies to improve patient loyalty and medication adherence in Syrian healthcare setting: The mediating role of patient satisfaction

AlOmari

Hamid

2022

PLoS ONE

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“…Contoh yang paling nyata dari manfaat promosi kesehatan termasuk intervensi penghentian merokok dan alkohol sebelum operasi, program perbaikan nutrisi, latihan fisik intensif untuk pasien yang menjalani operasi elektif, program rehabilitasi terpadu untuk pasien diabetes dan edukasi pasien yang menderita malnutrisi serta penyakit kronis. Pengaruh promosi kesehatan klinis dapat menjadi substansial, termasuk pengurangan: morbiditas, komplikasi, operasi sekunder, readmisi dan kematian (15,16).…”

Section: Pembahasanunclassified

Dampak Promosi Kesehatan Rumah Sakit (PKRS) Terhadap Loyalitas Pasien di Rumah Sakit: Sebuah Tinjauan Litelatur

Agustiawan

2022

J mppki

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Pendahuluan: Promosi Kesehatan Rumah Sakit (PKRS) merupakan konsep tata kelola rumah sakit yang menjalankan promosi kesehatan, sehingga berdampak pada pengembangan kualitas pelayanan RS. Artikel ini membahas mengenai penerapan PKRS yang dihubungkan dengan loyalitas pasien. Metode: Kami menganalisis jurnal berbahasa Indonesia atau Inggris, teks lengkap dan membahas mengenai promosi kesehatan serta loyalitas pasien dalam sepuluh tahun terakhir. Adapun database yang kami gunakan adalah Pubmed dan Google Schoolar. Hasil dan Pembahasan: Banyak tenaga kesehatan beranggapan bahwa promosi kesehatan selalu menjadi core business rumah sakit. Promosi kesehatan rumah sakit membuat RS tidak hanya menyediakan layanan medis dan keperawatan komprehensif yang berkualitas tinggi, tetapi juga mengembangkan identitas perusahaan, mengembangkan struktur dan budaya organisasi yang mempromosikan kesehatan, termasuk peran aktif dan partisipatif bagi pasien dan semua anggota staf, mengembangkan diri menjadi lingkungan fisik yang mempromosikan kesehatan, dan secara aktif bekerja sama dengan komunitasnya. Promosi kesehatan RS juga dikaitkan dengan harapan / ekspektasi pasien, mempengaruhi nilai yang dirasakan, dan meningkatkan kepuasan. Promosi kesehatan RS dinilai dapat meningkatkan citra RS dimata pasien. Persepsi nilai, citra RS yang baik dan kepuasan pasien berpengaruh terhadap loyalitas pasien. Kesimpulan: PKRS dapat berpengaruh positif terhadap loyalitas pasien.

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“…1 Perceived value is determined by the patients' experience of the entire medical treatment process. 13 Perceived value involves assessment of what the patients receive (eg, quality of the treatment, emotions during the treatment, and perceived reputation of a healthcare provider) and what they have to sacrifice, including monetary costs (eg, transaction cost), and nonmonetary costs (eg, travel time and waiting time). 7,9 Commitment Patient loyalty is also influenced by relationship commitment.…”

Section: Perceived Valuementioning

confidence: 99%

The Effect of Perceived Value, Trust, and Commitment on Patient Loyalty in Taiwan

Huang

Lin

et al. 2021

INQUIRY

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Increasing patient loyalty through improved health care quality and patient–provider relationships becomes the key factor in medical providers’ successes. This study explored the mediated relationship of patients’ perceived value, patient commitment, and patient loyalty and the moderating effect of patient trust on the mediated relationship. A cross-sectional research design was adopted. Mediation and moderated mediation were tested using the PROCESS macro v3.5 for the SPSS supplement. Convenience sampling was used for the distribution of questionnaires to members of the public with experience of seeking medical attention in Taiwan. Among the 254 valid questionnaires recovered, 59.4% of the respondents were male, 38.6% were married, 90.2% were in the 20 to 49 year age range, and 54.7% had a bachelor’s degree or above. This study indicated a significant mediated relationship among patients’ perceived value of medical services, commitment to the patient–provider relationship, and patient loyalty. Furthermore, when the patient demonstrated higher levels of trust in a healthcare provider, the relationship of perceived value, commitment, and patient loyalty was also enhanced. This study discussed and demonstrated the effect of perceived value, trust, and commitment on patient loyalty. The research suggests that improving patient loyalty benefits sustainable operation of medical providers and the treatment effects for patients.

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Health Promoting Hospital: A Practical Strategy to Improve Patient Loyalty in Public Sector

Cited by 9 publications

References 19 publications

Strategies to improve patient loyalty and medication adherence in Syrian healthcare setting: The mediating role of patient satisfaction

Strategies to improve patient loyalty and medication adherence in Syrian healthcare setting: The mediating role of patient satisfaction

Dampak Promosi Kesehatan Rumah Sakit (PKRS) Terhadap Loyalitas Pasien di Rumah Sakit: Sebuah Tinjauan Litelatur

The Effect of Perceived Value, Trust, and Commitment on Patient Loyalty in Taiwan

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