“…While health knowledge and exposure to health media have been shown to predict FV intake among U.S. adults (Shaikh et al, 2008), to increase awareness and behavioral intent (National Fruit & Vegetable Alliance, 2010), more than half of U.S. Hispanics and Puerto Rico respondents do not seek heath information from any source. Our results are in agreement with reports that U.S. Hispanics and U.S. nonHispanic Blacks are significantly less likely to seek any health information, compared with their counterparts (Ramanadhan & Viswanath, 2006;Rooks, Wiltshire, Elder, BeLue, & Gary, 2012;Rutten, Squiers, & Hesse, 2006;Wiltshire, Cronin, Sarto, & Brown, 2006). Those who do seek information tend to rely on trusted interpersonal communication with family and friends, in addition to print media (Finney Rutten Rutten et al, 2006).…”