“…The model also posits, that, in some cases, PBC may have a direct effect on behavior. The theory has been used successfully in hundreds of studies and various disciplinary domains to understand and predict an impressive variety of individual behaviors (e.g., Ajzen, 2012, 2015), including taking vitamins (e.g., Madden et al, 1992), doing leisure activities (e.g., Pierro et al, 2003), attending academic classes and obtaining the corresponding achievements (e.g., Ajzen and Madden, 1986), following medical prescriptions (e.g., Livi et al, 2017), watching one’s own weight (Bagozzi and Kimmel, 1995), orienting consumer behavior (e.g., Mannetti et al, 2002), as well as engaging in ecological behaviors (for a review of early studies see e.g., Staats, 2003; for examples of investigations, see Terry et al, 1999; Mannetti et al, 2004; Nigbur et al, 2010; Chan and Bishop, 2013). However, it seems not possible to determine the relative weight of the various original components a priori and this represents the most variable aspect of the model.…”