Health Belief Model for Social Marketing of Breast Self-Examination-A Review of Literature

Abhang, Nayna; Lopez, Joe

doi:10.5958/2321-5763.2018.00077.x

Cited by 6 publications

(1 citation statement)

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“…Although previous studies concerning perceived susceptibility of breast self-examination globally and in Nigeria have majorly centered on a health context, ignoring the role played by the information sources by Abhang and Lopez [ 26 ], few others have examined information sources in relationship to women’s perceived susceptibility to breast cancer.…”

Section: Discussionmentioning

confidence: 99%

Influence of Information Sources on Women’s Behavioural Practice towards Breast Cancer in Lagos, Nigeria

Adedoyin

Adesina²,

Adeyeye³

et al. 2022

Healthcare

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The global burden of breast cancer is increasing with an effect on the physical, mental and socio-economic wellbeing of the human population. Existing studies have majorly focused on the prevalent rate and clinical analysis of the disease, to the neglect of the nexus of information sources and breast cancer behaviours. This study examined the influence of information sources on perceived susceptibility, perceived severity and perceived barrier of women towards breast cancer and breast self-examination in Lagos state, Nigeria. A cross-sectional survey was employed in eliciting information from 400 women respondents randomly selected through the multistage sampling technique method. The study revealed that Internet-related channels of communication had a greater influence on susceptibility and severity perceptions of women. On the perceived barrier of women towards breast self-examination, the majority were influenced by interpersonal networks of communication (friends and relatives). Based on the findings, this study concludes that information sources play a pivotal role in the breast cancer beliefs and behavioural practices towards breast self-examination among women in Lagos state, Nigeria. It is therefore recommended that a national communication policy that will incorporate the use of information sources to strategically influence the beliefs and behavioural practices of women towards breast cancer management in Nigeria be developed.

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Section: Discussionmentioning

confidence: 99%

Influence of Information Sources on Women’s Behavioural Practice towards Breast Cancer in Lagos, Nigeria

Adedoyin

Adesina²,

Adeyeye³

et al. 2022

Healthcare

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The Integration of Behavioural Change Models in Social Marketing Programs in Public Health

Savciuc

Alina

2019

Marketing – From Information to Decision Journal

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The aim of the paper is to provide a conceptual theoretical framework of the integration of the theories and models of behavioural change in the marketing mix of the social marketing programs applied in public health. A second purpose is to highlight the benefits of social marketing over alternative techniques used in programs that are designed to influence health behaviour. The research is a conceptual one, that uses both theoretical (through examination of theories and concepts) and applied approaches (through examination of particular cases and examples). In the specialized literature there are presented multiple models/theories of behavioural change, but their specific application in the marketing mix of the social marketing programs is insufficiently described. The need to use these theories in the public health sector arises from the extended application of social marketing in this field and the specificity of the domain. Eight main theories of behaviour change were studied according to their purpose, variables (possibility of segmentation) and limits. Accordingly, the study presents how these theories can be integrated in the process of social marketing implementation in defining the marketing mix strategy. In this regard, it is important to underline the advantages of using social marketing (in contrast to alternative techniques like PRECEDE/PROCEED or the ecological models), namely: it is based on consumer orientation, uses marketing research, creates attractive exchanges, considers competition, uses the marketing mix, ensures management of the processes. In addition, some elements of the alternative techniques can be taken over in the application of social marketing. Social marketing is a very useful practical tool, but it needs a well-grounded theoretical support in order to gain ground in front of other similar theories. This paper tends to enhance the theoretical tools available for researchers and practitioners.

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Logistic Regression and Artificial Neural Network: A Comparative Study in Diagnosing Breast Cancer

Hameed

Anuradha

Kaspar

2021

RJPT

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Breast tumor is a common problem in gynecology. A reliable test for preoperative discrimination between benign and malignant breast tumor is highly helpful for clinicians in culling the malignant cells through felicitous treatment for patients. This paper is carried out to generate and estimate both logistic regression technique and Artificial Neural Network (ANN) technique to predict the malignancy of breast tumor, utilizing Wisconsin Diagnosis Breast Cancer Database (WDBC). Our aim in this Paper is: (i) to compare the diagnostic performance of both methods in distinguishing between malignant and benign patterns, (ii) to truncate the number of benign cases sent for biopsy utilizing the best model as an auxiliary implement, and (iii) to authenticate the capability of each model to recognize incipient cases as an expert system.

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Health Belief Model for Social Marketing of Breast Self-Examination-A Review of Literature

Cited by 6 publications

References 0 publications

Influence of Information Sources on Women’s Behavioural Practice towards Breast Cancer in Lagos, Nigeria

Influence of Information Sources on Women’s Behavioural Practice towards Breast Cancer in Lagos, Nigeria

The Integration of Behavioural Change Models in Social Marketing Programs in Public Health

Logistic Regression and Artificial Neural Network: A Comparative Study in Diagnosing Breast Cancer

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