“…This inclusive approach to food industry interests is evidenced by criticisms of the PHRD from academics and civil society for low ambition, lack of monitoring, and a lack of sanctions (Panjwani & Caraher, 2014). However, the beginnings of a more top-down impositional approach can be detected in the creation of a School Food Plan (2013), which instigated a new set of food standards and the introduction of governmentfunded universal infant free school meals (Roosen et al, 2019). Since 2016, a Childhood Obesity Plan has acted as an umbrella policy for a gradual but significant shift towards harder interventions, including the introduction of a sugary drinks industry levy, and controls on advertising of high in fat, sugar or salt (HFSS) products (Knai et al, 2018).…”