Headlines Readers’ Avoidance Attitude Towards Visual Material? Effects of the Camcorder Symbol on Selective Exposure to Headlines

Kósa, István; Bálint, Blanka; Ambrus, Zoltán; Sólyom, Andrea; Zsigmond, Csilla Dalma

doi:10.17646/kome.75672.48

Cited by 1 publication

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“…Although avoidance of news with a journalistic cue -in our case with camcorder symbol -has been demonstrated three times among certain groups of students (Kósa et al, 2020;Ambrus-Kósa-Zsigmond, 2010), as to our knowledge, the role of reactance in such a process has not been investigated so far. At the same time, we suppose that some of the other journalistic cues -symbols, videos, photos, indicators, etc.…”

Section: Discussionmentioning

confidence: 88%

“…The general aim of our research was to examine whether the attention-grabbing signs / journalistic cues trigger reactance from readers browsing the news. Involving several factors -such as dominant information-processing style, utility of message, priming, and results of earlier studies conducted among university students (Kósa et al, 2020) -has shown that certain groups specifi cally avoid news linked with Measuring Reactance to Camcorder Symbols Linked to Online News camcorder symbols -namely, respondents high on both scales, with average scores on the verbal scale, and low on visual scale.…”

Section: Discussionmentioning

confidence: 99%

“…The general aim of our research was to fi nd out whether these attention-grabbing signs / journalistic cues trigger reactance from readers browsing the news. Results of earlier studies conducted among university students (Kósa et al, 2020;Ambrus-Kósa-Zsigmond, 2010) have shown that certain groups specifi cally avoid news linked with camcorder symbols.…”

Section: Introductionmentioning

confidence: 99%

“…Different signs (photographs, symbols, etc.) linked to online news serve as a kind of bait to guide readers' attention (Sargent, 2007;Kósa et al, 2020). Their thoughtless and frivolous use can lead to an overestimation of the importance of news topics (Zillmann-Gibson-Sargent, 1999;Knobloch-Hastall-Zillmann-Callison, 2003).…”

Section: Introductionmentioning

confidence: 99%

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Measuring Reactance to Camcorder Symbols Linked to Online News

Bálint

Kósa

2021

Acta Universitatis Sapientiae, Communicatio

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The aim of the study is to test the validity of a short-scale measuring reactance to a camera symbol associated with online news, indicating the possibility of viewing video footage. The operationalization of reactance means a mixture of anger and negative cognitions preceded by the sense of danger of losing one’s freedom (Reynolds-Tylus, 2019). As the brief reactance scale elaborated by Hall and colleagues (2017) contains these elements, we assumed that it would constitute the appropriate basis for the elaboration of further brief reactance scales. Thus, we elaborated a brief reactance scale adequate for measuring reactance to camcorder symbols linked to online news. Data collection took place among the students of Sapientia University (Romania). For analysing the adequacy of the scale, we used confirmatory factor analysis, reliability analysis, and convergent validity analysis. We also checked to what extent the elaborated measuring tool could predict the avoidance of news linked with camcorder symbols. The results of this analysis show that in the case of people with high reactance to camcorder symbols, the increase of reactance leads to these people choosing less and less news linked with camcorder symbols. All these prove that despite its limitations the scale constitutes an adequate tool for the measuring of reactance to camcorder symbols.

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Section: Discussionmentioning

confidence: 88%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%