Toys play a very important role in young children 's development (e.g., Leaper, 2015). They stimulate pretend play, and in many ways, interaction with toys is an important gateway to many aspects of children's social and cognitive development in early childhood (e.g., Hirsh-Pasek, Golinkoff, Berk, & Singer, 2008; see also Chapters 9 and 10, this volume). Toys, however, are highly gendered, particularly in the United States. It is thus important to understand how these toys are gendered, and how they influence children's development. In addition, toy manufacturers use different strategies to market toys to boys and to girls. Strolling down the toy aisles, children and parents can typically choose a toy among a "sea of blue and pink." Frequently, the same toy is available in "boy colors" or "girl colors." This chapter explores the research on the development of children's play, differentiated play patterns that emerge from playing with gendered toys, characteristics of gendered and neutral toys, and the skills children may develop from playing with certain