“…Companies must convert and apply it in internal business processes to generate superior performance (Lee & Lan, 2011). It has been shown that knowledge management directly influences a company's financial performance (Moraes et al, 2013), its ability to innovate (Lee, Foo, Leong, & Ooi, 2016), (Costa et al, 2016), to strengthen its position on the internal market (Alvarez et al, 2016), and to expand on the international market (Leonidou, 2004)…”