Harvest hatchery programmes serve to augment fisheries but should also minimise impacts to wild populations. In an experiment to increase harvest in an anadromous hatchery steelhead, Oncorhynchus mykiss (Walbaum), terminal river fishery, a new hatchery strain, was created using selective breeding of early arriving adults to the river. First‐generation progeny of the new early arriving strain were reared and released over 4 years concurrent with releases of the standard hatchery strain. This study compares adult return timing, terminal harvest and straying behaviour of progeny of the early arriving and standard hatchery strains. The new strain migrated towards the terminal river fishery earlier, they were harvested earlier in the eight‐month fishing season and their overall harvest was 17% greater, but 7.7% of the new strain strayed to other rivers compared to 5.0% of the standard strain. Selective breeding to match adult return timing with fishing effort may help bolster harvest, but a paired release evaluation, such as was conducted in this study, would be prudent before switching all hatchery production to a selectively bred strain.