Hashtag #Affect

Abstract

Affect theory has a reputation in some academic quarters for dealing with the intangible, slippery, and wishy-washy-of pursuing the suspect realm of feeling as opposed to hard fact or scientific knowledge. As such, it might readily seem to some as an unjustifiable scholarly indulgence given the pressing challenges of the 21st century. In November 2017, a buzz circulated around an article published in Bioscience in which 15,364 scientists from 180 countries signed off on an urgent warning that time is running out to avoid nothing less than whole scale environmental collapse (Ripple et al 2017). With the Anthropocene/Capitalocene (Moore 2016) upon us, and a myriad of sufferings, old and new, plaguing an unsustainable global population, the question of how the study of affect might make a viable contribution with "real world" effects is, perhaps, a fair one, but it's also reasonable to point out the central misunderstanding driving assumptions about affect theory's impotency and charges of theoretical navel gazing.The historical casting of affect/intensity/emotion/feeling/ as amorphous and untrustworthy experience has traditionally been associated with the feminine, with the body, the relational, with private and domestic life, as opposed to public,

Developing an original Café Delphi historical method to research women's individual and collective experiences of sex, sexuality and sexism in PR in the 1990s

“…Tensions between attaining professional power and celebrating personal empowerment emulate movements in feminist thinking at the time (Kroløkke and Sørensen, 2006). These reflect changes that were “moving through, between and beyond modernist and postmodernist thinking” to lean towards subsequent emergence of metamodernism (Atkinson, 2013, n.p. ).…”