“…However, neoliberal policy discourses have spread to Nordic welfare regimes as well (Brennan et al, 2012;Mahon et al, 2012), and there have been various shifts towards marketoriented systems (e.g. Dýrfjörð & Magnúsdóttir, 2016;Haug, 2014;Mäntyjärvi & Puroila, 2019;Naumann, 2011;Vlasov, 2018). For example, in Sweden roughly 20% (EURYDYCE, 2018) and in Norway around half (Jacobsen & Vollset, 2012) of ECEC is privately provided, with a growing focus on for-profit provision.…”