“…By combining the systematic coaching with a 360-degree program, we hope to have initiated the change in focus from the question of whether 360-degree feedback is really applicable and useful to today's challenges facing organizations, to more specific research questions and application guidelines regarding the nature, structure, and impact of 360-degree feedback on work attitudes, turnover, and, eventually, performance. Increasingly, the real value of 360-degree feedback is being questioned (Armour, 2003;London, Smither, & Adsit, 1997;Waldman, Atwater, & Antonioni, 1998). However, by providing new initiatives such as combining it with systematic coaching, as used in this study, the positive benefits of a 360 program may yet be realized.…”