Harnessing visual media in environmental education: increasing knowledge of orangutan conservation issues and facilitating sustainable behaviour through video presentations

Pearson, Elissa; Dorrian, Jillian; Litchfield, Carla

doi:10.1080/13504622.2011.624586

Cited by 46 publications

(50 citation statements)

References 40 publications

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“…For example, in order to reduce the length of an online survey of attitudes toward animals of social workers, Faver and muñoz (2014) created a 10-item version of the aaS. a 10-item adaptation of the aaS was used by Pearson, Dorrian and litchfield (2011) to assess the effects of an environmental education program in a zoo setting. Bastian et al (2012) used a 10-item version to study the effects of framing on moral concern for animals.…”

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confidence: 99%

Brief Measures of the Animal Attitude Scale

2015

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there is increasing interest among social and behavioral scientists in brief measures of attitudes and personality traits. Based on factor analysis and using an existing data set (n = 400 adults), we constructed a 5and a 10-item version of the widely used animal attitude Scale (aaS). Both versions were highly correlated with the original 20-item aaS (rs > 0.95, p < 0.001), and both versions demonstrated acceptable reliability and validity. the aaS-5 and the aaS-10 have excellent psychometric properties and offer alternatives for researchers who need convenient and short measures of attitudes related to animal welfare.Due to the increasing awareness of the importance of animals in human life, researchers have developed a variety of instruments designed to measure aspects of our relationships with other species. Wilson and Netting (2012) recently undertook a comprehensive examination of 140 English-language measures of human -animal interactions. these instruments ranged from measures of beliefs about bird feeding to frequency of experiences with animal cruelty. the majority (62%) of the scales they located, however, assessed aspects of relationships with pets, and much less attention has been given to assessing individual differences in attitudes toward the ethics of the use of other species. many questions related to the psychological underpinnings of animal ethics can be addressed via attitude scales. these include, for example, the impacts of factors such as education, early experiences with pets or hunting, personality differences, social class and political ideology, beliefs about animal sentience, and the relationship between attitudes and behaviors (e.g., meat eating, involvement in animal protection).the animal attitude Scale (aaS) 1 (herzog, Betchart and Pittman 1991) is one of the most widely used measures of general attitudes toward 145 anthrozoös

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Brief Measures of the Animal Attitude Scale

2015

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“…Increasing perceptions that the individual can change the behaviour and make a difference (perceived behavioural control) are also important, while theories of persuasion can additionally be utilised in order to facilitate more positive attitudes (a known predictor of actual behaviour, see [32,33]). This includes questions regarding whether peripheral or central route processing is likely to occur (e.g., the elaboration likelihood model [34]), as well as whether emotive and/or factual educational presentations are likely to be most effective [35]. Social psychology can contribute greatly in terms of understanding how the broader social context influences behaviour and how changing perceptions of social norms can facilitate behaviour change.…”

Section: Conservation Psychologymentioning

confidence: 99%

Conservation Psychology: A Gap in Current Australian Undergraduate Psychology Education?

Pearson

2013

Sustainability

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Human actions have contributed to numerous environmental challenges, including climate change and a significant loss of the world's biodiversity. As the scientific study of human thought and behaviour, psychology has much to offer in better understanding these issues, as well as fostering greater sustainability in human actions. Yet, despite this recognition, and increasing calls from leaders in psychology education to produce graduates capable of applying their disciplinary knowledge to such real-world issues to solve worldwide behaviourally-based problems; this may not be adequately addressed in current psychology training. The present study assessed the content of all APAC (Australian Psychology Accreditation Council) approved psychology programs within Australia to determine the proportion which offered a psychology-focused course (unit) specifically in conservation or sustainability. Based on the data advertised through each university website, it appears that only one of 39 programs currently offers such a course, with one other university implementing a conservation psychology course in 2013. Thus 95% of current APAC-accredited programs in Australia do not have a strong focus on training psychology graduates to contribute to addressing these important issues. The need for greater integration of conservation psychology content into undergraduate psychology education in Australia and beyond is discussed.

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“…The media has a strong influence on people's attitudes towards health, consumerism and conservation issues, i.e. pro-environmental behaviours and animal protection [Holbert et al, 2003;Mankoff et al, 2007;Wright, 2010;Pearson et al, 2011]. It is also effective at communicating educational materials, and empowering the wider and international community to make a change [Smith and Broad, 2008;Aaker and Smith, 2010;Paek, Kim, Hove, 2010].…”

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confidence: 99%

Is Tickling Torture? Assessing Welfare towards Slow Lorises (Nycticebus spp.) within Web 2.0 Videos

Nekaris

Musing²,

Vázquez³

et al. 2016

IJFP

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Videos, memes and images of pet slow lorises have become increasingly popular on the Internet. Although some video sites allow viewers to tag material as ‘animal cruelty', no site has yet acknowledged the presence of cruelty in slow loris videos. We examined 100 online videos to assess whether they violated the ‘five freedoms' of animal welfare and whether presence or absence of these conditions contributed to the number of thumbs up and views received by the videos. We found that all 100 videos showed at least 1 condition known as negative for lorises, indicating absence of the necessary freedom; 4% showed only 1 condition, but in nearly one third (31.3%) all 5 chosen criteria were present, including human contact (57%), daylight (87%), signs of stress/ill health (53%), unnatural environment (91%) and isolation from conspecifics (77%). The public were more likely to like videos where a slow loris was kept in the light or displayed signs of stress. Recent work on primates has shown that imagery of primates in a human context can cause viewers to perceive them as less threatened. Prevalence of a positive public opinion of such videos is a real threat towards awareness of the conservation crisis faced by slow lorises.

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Harnessing visual media in environmental education: increasing knowledge of orangutan conservation issues and facilitating sustainable behaviour through video presentations

Cited by 46 publications

References 40 publications

Brief Measures of the Animal Attitude Scale

Brief Measures of the Animal Attitude Scale

Conservation Psychology: A Gap in Current Australian Undergraduate Psychology Education?

Is Tickling Torture? Assessing Welfare towards Slow Lorises (Nycticebus spp.) within Web 2.0 Videos

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