This article examines how social collaborative technologies have changed the nature and scope of e-participation, showcasing several popular modes of engagement. It argues that the main implementation barriers to social media adoption are not technological, but rather organizational, cultural, and administrative. While there is enormous potential for Web 2.0 and associated social media tools to expand public engagement, the design of such initiatives must recognize that in digital environments influence is earned through social reputation, not bureaucratic authority.Sommaire : Cet article examine comment les technologies de collaboration sociale ont changé la nature et l'envergure de la participation en ligne, en mettant en valeur plusieurs modes populaires de mobilisation. Il fait valoir que les principaux obstacles à l'adoption des médias sociaux ne sont pas technologiques, mais plutôt organisationnels, culturels et administratifs. Alors que le Web 2.0 et les outils de médias sociaux connexes présentent un énorme potentiel d'accroître la mobilisation du public, la conception de telles initiatives doit reconnaître que dans les environnements numériques, on acquiert de l'influence grâce à sa réputation sociale et non à son autorité bureaucratique.Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences (O'Reilly 2007: 17).2.0 has become a popular suffix added onto various organizations and processes including business 2.0, not-for-profit 2.0, democracy 2.0, and SOCIAL COLLABORATIVE TECHNOLOGIES