Harmonization of Information Systems in the Case of Electronic Banking Payments in South East European Countries

Beqiri, Edmond; Beqiri, Napolon; Beqiri, Violeta

doi:10.5901/ajis.2015.v4n2s1p112

Cited by 1 publication

(1 citation statement)

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“…Understanding customer behavior patterns, according to the growth and expansion rate that the online channel is going through, is essential to establishing a healthy relationship between the financial institution and the client over the long term. (Beqiri, 2002)…”

Section: Connecting Client With the Imf Through Digital Marketingmentioning

confidence: 99%

The importance of Information Systems and digital marketing in finding suitable clients in Microfinance Institutions

Beqiri,

Berisha

2022

ISJ-Monte

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This paper is specific to an issue, because a lot of research has been done on digital marketing, but not on the importance it has in finding individual borrowers as well as small and medium-sized businesses, adequate to be clients of microfinance institutions in Kosovo. The aim is to highlight the tremendous importance that different ways of using media and digital marketing have in this regard.Technology is evolving at a rapid pace, and businesses are trying to take advantage of this development to keep up with the times and one step ahead of the competition. Humans are social creatures, evolution is evidence of this, so social networks have made perfect use of our need to communicate with one another, and have easily deported each individual. Given that the vast majority of the population uses at least one social network, the probability of seeing promotions and ads is significantly higher than placing an ad on a website dedicated to Marketing, or even using the traditional form of Marketing.Digital marketing using these networks enables the finding of a greater potential buyers, and can be considered as a key factor in determining the success of the business.

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Section: Connecting Client With the Imf Through Digital Marketingmentioning

confidence: 99%