Harmonious Culture-Based Computer Application Model to Assess Microfinance Institution Performance

Astawa, I Putu; Murni, Ni Gusti Nyoman Suci; Sanjaya, I Gusti Ngurah; Sudana, I Made; Suwintana, I Ketut

doi:10.2991/icss-18.2018.99

Cited by 1 publication

(7 citation statements)

References 24 publications

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“…All items had been tested and adjusted to the context of service shopping. Cultural values related to God had 7 (seven) items adopted from Kim and Park [15], [33], [12]. Cultural value measurement related to employee or human consisted of 12 (twelve) items and it sourced from Chiue [34], [12].…”

Section: Methodsmentioning

confidence: 99%

“…Cultural values related to God had 7 (seven) items adopted from Kim and Park [15], [33], [12]. Cultural value measurement related to employee or human consisted of 12 (twelve) items and it sourced from Chiue [34], [12]. Measurements related to environment consisted of six items sourced from [35] and [12].…”

Section: Methodsmentioning

confidence: 99%

“…The empirical study results in non-financial performance can be explained that most of the study emphasized on the relationship behavior between a company and the borrowers or related to culture since a behavior that consistently carried out could form a culture [22]. Cultural-oriented performance in microfinance institutions in Indonesia had a significant influence on performance [12]. The cultural concept applied that emphasizes on harmonious relationship between the company and the customers, God, and its environment is called harmonious culture.…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

“…The cultural concept applied that emphasizes on harmonious relationship between the company and the customers, God, and its environment is called harmonious culture. The culture is able to foster trust in the financial institutions thus the customers move their fund from commercial banks to microfinance institutions [12]. In Guatemala, it was found that strong social relations had implication for microfinance institutions (LKM) development [23].…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

“…The indicators of general management were religious activities, the construction of religious place, funerals, wedding ceremony, education, health, art groups, business groups, facilities and infrastructure construction, and cultural festivals. The risk management indicators consisted of pray together, religious lecture, worshiping the god of money, religious trip, Dharma gita, spiritual leadership training, meeting with the customary village, meeting with the regulatory body, business ethics training, business assistance, meeting (sangkepan) at the banjar, gift to the customers, visiting sick customers, visiting customer who died, and performance incentives [12].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Online Cultural Activities Information on Customer Trust on Microfinance Institutions in Bali

Astawa¹,

Mataram²,

Dwiatmadja³

2022

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)

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Live broadcast video has been widely used by a company or individual as a sales tool. Some literatures explain that it is mostly used by trading companies to influence customers. This study, however, explains cultural activities conducted by microfinance institutions used as a tool for attraction to build consumer trust and trust in the company. About 300 respondents who have experience of watching video on the website have filled the questionnaire well. Data analyze using partial least squares structural equation modeling. The result indicates that cultural values related to God and human had a significant influence on trust in product. It is different to cultural values related to environment that has no meaning in building customer trust. The research result gives implication by giving strong encouragement to the managers to maintain community culture as one of credit marketing strategies. The research result contributes to ecommerce and consumer trust theory in the decision making of service buying through cultural activities, which are activities that are less common in banking world. The research is limited to cultural activities and it can be developed by looking at other social media used.

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