Harmonious and Obsessive Passion Influence Consumers’ Support for Technology Products Through Brand Addiction

Le, Minh Thi Hong; Nguyen, Thao Kim; Thuan, Nguyen Hoang

doi:10.1007/978-981-99-4792-8_9

Information Systems Research in Vietnam, Volume 2 2023

DOI: 10.1007/978-981-99-4792-8_9

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Harmonious and Obsessive Passion Influence Consumers’ Support for Technology Products Through Brand Addiction

Minh Thi Hong Le,

Thao Kim Nguyen,

Nguyen Hoang Thuan

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Harmonious and Obsessive Passion Influence Consumers’ Support for Technology Products Through Brand Addiction

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References 38 publications

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