Abstract:PurposeThe purpose of this study is to explore the factors influencing the happiness of customers of two global coffee food chains through qualitative research in the post pandemic era. Unlike existing studies, this study will compare and examine the differential points between two global coffee food chains so that others can improve their strategies to improve their competitiveness.Design/methodology/approachIt is qualitative research employing sentiment analysis through “Sprinkler Software” to assess the sen… Show more
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