HAMBATAN €“ HAMBATAN DALAM UPAYA PENGEMBANGAN USAHA KECIL DAN MENENGAH (UKM) DENGAN MENGGUNAKAN TEKNOLOGI INFORMASI ( E-Commerce ) UNTUK MENINGKATKAN PENJUALAN BIBIT IKAN DI DESA PLOSOBUDEN KEC.DEKET KAB. LAMONGAN
Abstract:This research focuses the problems on how the business barrier analysis that uses e-commerce for sellers of fish seedlings in the village Buden. The theory used in this study is the Uses and Gratifications theory. Methods of research using qualitative research methods. For retrieval information and data set set 5 informant. The data collection techniques used in this research are structured interviews directly. The results of the study found that fundamental issues were delays in shipping products from sellers… Show more
“…While the programs made by the three business communities were almost the same, one area where the assistants did not have social enthusiasm caused the activity to not run well, this area even had very many problems in terms of working together and approaching members. (Kusbandono & Rosyad, 2019) in his research found that the community has a very good role in the progress of community members. MSME members find it very helpful, especially in terms of the social dimension.…”
The SDGs (Sustainable Development Goals) have 169 targets, 319 indicators, and 17 goals starting from 2015 to 2030. Of the 17 sustainable development goals, one of the SDGs (Sustainable Development Goals) that has received the most attention to date is poverty. This is because all of the SDG’s goals are a form of encouragement and effort to achieve the target of "without poverty" in 2030. Through this research, it is hoped that one can understand the implementation of the SDGs (Sustainable Development Goals) in Jakarta. SDGs (Sustainable Development Goals) can be carried out through the Small Business Community. However, due to the lack of knowledge about global economic developments, assistance is needed. Therefore, the author wants to examine how Sustainability Analysis in the Business Community Program Increases Business Scale. This study used qualitative research methods, data collection was carried out using questionnaires, observation, and documentation. Data analysis techniques use percentages as a basis for interpretation and description to make research results. The results of the study show that the Hands Above business community (TDA Community), JackPreneur, and OKOCE City of Jakarta created mentoring programs to increase business scale. In carrying out the sustainability strategy achieved by MSMEs in Jakarta to maintain and increase business scale, namely in financial governance so that finances remain stable. Business actors carry out promotions in expanding the reach of their businesses so that they can be in demand by the wider community. Business people develop modern business models. The government also encourages business people to develop modern business models, by applying digital technology as a platform in the process of sustaining business community activities to support economic activities in a business continuity strategy.
“…While the programs made by the three business communities were almost the same, one area where the assistants did not have social enthusiasm caused the activity to not run well, this area even had very many problems in terms of working together and approaching members. (Kusbandono & Rosyad, 2019) in his research found that the community has a very good role in the progress of community members. MSME members find it very helpful, especially in terms of the social dimension.…”
The SDGs (Sustainable Development Goals) have 169 targets, 319 indicators, and 17 goals starting from 2015 to 2030. Of the 17 sustainable development goals, one of the SDGs (Sustainable Development Goals) that has received the most attention to date is poverty. This is because all of the SDG’s goals are a form of encouragement and effort to achieve the target of "without poverty" in 2030. Through this research, it is hoped that one can understand the implementation of the SDGs (Sustainable Development Goals) in Jakarta. SDGs (Sustainable Development Goals) can be carried out through the Small Business Community. However, due to the lack of knowledge about global economic developments, assistance is needed. Therefore, the author wants to examine how Sustainability Analysis in the Business Community Program Increases Business Scale. This study used qualitative research methods, data collection was carried out using questionnaires, observation, and documentation. Data analysis techniques use percentages as a basis for interpretation and description to make research results. The results of the study show that the Hands Above business community (TDA Community), JackPreneur, and OKOCE City of Jakarta created mentoring programs to increase business scale. In carrying out the sustainability strategy achieved by MSMEs in Jakarta to maintain and increase business scale, namely in financial governance so that finances remain stable. Business actors carry out promotions in expanding the reach of their businesses so that they can be in demand by the wider community. Business people develop modern business models. The government also encourages business people to develop modern business models, by applying digital technology as a platform in the process of sustaining business community activities to support economic activities in a business continuity strategy.
“…E-Commerce adalah kegiatan bisnis dengan tujuan mengambil keuntungan seperti penjualan, pembelian, pelayanan, informasi, dan perdagangan melalui perantara, yaitu melalui suatu jaringan komputer, terutama internet (Kusbandono & Rosyad, 2019).…”
Tujuan Penelitian ini adalah untuk mengetahui Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang sangat penting bagi pertumbuhan perekonomian Indonesia. Penelitian ini merupakan penelitian kualitatif Deskriptif yang dilakukan untuk mengetahui seberapa besar pengaruh E-commerce terhadap perkembangan UMKM di Provinsi Nusa Tenggara Barat. Responden dari penelitian ini sebanyak 450 orang yang merupakan para pelaku UMKM yang telah memanfaatkan E-Commerce dalam kegiatan jual beli. Teknik dalam pengumpulan data adalah wawancara, observasi dan dokumentasi, serta teknik analisis data yang di gunakan adalah Miles dan Huberman. Jenis E-commerce yang digunakan oleh masyarakat cukup berfariasi yaitu Shopee, Lazada, Jual Beli Online (JBO) yang memanfaatkan platform Facebook dan lain-lain namun dalam penggunaannya JBO lah yang merupakan E-Commerce yang paling banyak di gunakan. Berdasarkan hasil penelitian diperoleh hasil bahwa pengaruh E-Commerce terhadap perkembangan UMKM adalah meningkatkan penghasilan, peningkatan aset dan bentuk usaha, peningkatan produksi barang , mempermudah pemasaran dan promosi serta jangkauan pasar yang lebih luas dan tanpa batas.
“…Minat beli (Purchase Intention) merupakan faktor pendorong konsumen dalam melakukan pembelian produk (Bisma & Pramudita, 2019). Dengan kemampuan web atau internet yang bisa mengirimkan berbagai bentuk data seperti teks, grafik, gambar, suara, animasi, atau bahkan video, maka banyak kalangan bisnis yang memanfaatkan teknologi ini dengan membuat homepage untuk mempromosikan usahanya dan menarik minat konsumen (Kusbandono & Rosyad, 2019).…”
Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, marketing problems are the main obstacle for the MSME business at this time, the marketing system which is still traditional in nature makes it difficult for MSME businesses to spread their wings to various regions. This study aims to find out how far people understand E-Business and find out whether E-Business can attract consumer interest and help market products to a wider realm. The method used in this research is qualitative method. The data collection technique is by in-depth interviews with one of the MSME business actors in the villages of Wungusari, Tegaldowo, Gemolong, Sragen directly and literature studies, then the results of the interviews are stored in recorded form and transcribed completely. The results obtained are that public knowledge about E-Business is still very lacking and this is due to the lack of education to several MSME business actors and the public as consumers. E-Business can help marketers attract consumer interest and make it easier for consumers to get the products they want, besides that E-Business also makes it easier for MSME business players to market their products widely to various regions and even between countries. So it can be concluded that the application of E-Business can provide great opportunities for MSME businesses in developing their products and assisting MSME businesses in increasing income both locally and nationally.
Keywords: E-Business; Marketing; MSME
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