Halkla İlişkilerin Kavramsal Tanımlamaları Üzerine Bir İnceleme An Investigation on the Conceptual Definitions of Public Relations

Abstract

Public relations is a recent historic profession that hasn't built consensus on its definition yet. "Is public relations science, discipline or just only sector" discussions are still in the literature. Economic development with the industrial revolution, establishing of new production facilities and product range brought competition. In the competition market, producers discovered to build good relationships with consumers in order to increase their attractions and sympathy because consumers buy products or services that they have information about. Hence, public relations have been improved at the beginning of 1900 in order to make a bridge between consumers and producers. The aim of this study is to make an assessment and an evaluation on the definitions of the concept of public relations, in the light of literature and PR professionals' views. The aim of the research is to reveal the perception of public relations in Turkey. In the research findings, it was determined that the professionals in the sector define public relations according to their business environment. It was found that the definitions made by professionals are different from each other and do not match with the literature.