This study conducted a systematic sample of every 70th reference transaction from over a three-year period and analyzed 1,852 reference transactions asked at an academic library system's fifteen face-to-face (f2f) service points as well as via telephone, e-mail, and chat. Findings indicate two-thirds of the total questions asked were location-based questions about the library. Also, 80.2 percent of location-based questions and 77.2 percent of subject-based questions were asked f2f. Analysis of location-based reference questions informs effective deployment of librarians and staff at library service points as well as the development of mobile library apps.iven the ever-present challenges to staffing reference with declining budgets in the academic environment, coordinating the provision of information services requires using the right mix of librarians, library staff, and information technology. In 2010, 62.7 percent of undergraduate students owned Internetcapable handheld devices. 1 With the rapid adoption of mobile technologies and advances in all digital resources, librarians and staff may now provide answers to user questions wherever those questions arise. The main benefit of "anyplace" information services is that the distance between users and librarians matters less for service provision. However, where the information gap occurs for the user and where the librarian is located to help answer questions still matters. 2 When considering optimal staffing of academic libraries with limited resources, an analysis of the places where questions are asked provides valuable data to library managers facing tough staffing choices.The problem this study addresses is that academic libraries must provide reference services to their students, faculty, staff, and community users in a timely, efficient manner with limited human resources. At the academic library system used in this study, only 56.7 percent of the transactions captured the patron type, crl-365