2023
DOI: 10.1080/23311886.2023.2225334
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Halal research streams: A systematic and bibliometrics review

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Cited by 5 publications
(1 citation statement)
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“…After emerging from the "long sleep" phase, where the growth of halal products increased, the phenomenon of the halal boom in society and industry is part of the evolutionary process in the Muslim market. Marketers have ignored the halal market, allowing only certain brands to target Islamic consumers (Putera & Rakhel, 2023). Muslim-majority countries should take the lead in researching and developing the halal industry, as halal is an Islamic value and principle.…”
Section: Introductionmentioning
confidence: 99%
“…After emerging from the "long sleep" phase, where the growth of halal products increased, the phenomenon of the halal boom in society and industry is part of the evolutionary process in the Muslim market. Marketers have ignored the halal market, allowing only certain brands to target Islamic consumers (Putera & Rakhel, 2023). Muslim-majority countries should take the lead in researching and developing the halal industry, as halal is an Islamic value and principle.…”
Section: Introductionmentioning
confidence: 99%