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Muslim-friendly tourism is one of the prominent topics in academic studies due to its potential returns and estimated market volume in recent years. Within this tourism type, customizing tourism products and services currently offered in the sector, rendering innovative tourism products and services needed by the customer segment, and profiting from the sale of these products and services are critical issues that need to be underlined. Although many studies have been carried out on Muslim-friendly hotels which are the essential dimensions of Muslim-friendly tourism, it is known that the studies investigating Muslim-friendly hotels in terms of entrepreneurship are limited in number, content, and scope. Therefore, it is aimed to carry out a conceptual analysis of Muslim-friendly hotel entrepreneurship and examine it under the main headings of the entrepreneurship field. Through the in-depth literature analysis, this study provided insights into the Muslim-friendly hotel entrepreneurship model. The Business Model Canvas, the success model, and the challenges of Muslim-friendly hotel entrepreneurship were produced. In addition to the importance of spiritual harmony between the entrepreneur and business concept, a supportive ecosystem was emphasized based on the designed conceptual model. The article was concluded with the implications for future research..
Muslim-friendly tourism is one of the prominent topics in academic studies due to its potential returns and estimated market volume in recent years. Within this tourism type, customizing tourism products and services currently offered in the sector, rendering innovative tourism products and services needed by the customer segment, and profiting from the sale of these products and services are critical issues that need to be underlined. Although many studies have been carried out on Muslim-friendly hotels which are the essential dimensions of Muslim-friendly tourism, it is known that the studies investigating Muslim-friendly hotels in terms of entrepreneurship are limited in number, content, and scope. Therefore, it is aimed to carry out a conceptual analysis of Muslim-friendly hotel entrepreneurship and examine it under the main headings of the entrepreneurship field. Through the in-depth literature analysis, this study provided insights into the Muslim-friendly hotel entrepreneurship model. The Business Model Canvas, the success model, and the challenges of Muslim-friendly hotel entrepreneurship were produced. In addition to the importance of spiritual harmony between the entrepreneur and business concept, a supportive ecosystem was emphasized based on the designed conceptual model. The article was concluded with the implications for future research..
Helal turizm terimi yazında geçmişte yoğun şekilde kullanılsa da son dönemde Müslüman dostu turizm kavramı tercih edilmektedir. Müslüman dostu turizm (MDT) kavramı turizm endüstrisinde yeni olmasına rağmen önemli bir niş pazar olarak kabul edilmektedir. Bu bağlamda özellikle Müslüman çevreye hitap edebileceği düşünülen turizm alanlarında ciddi manada artışlar gerçekleşmiştir. Bu açıdan bakıldığında Müslüman dostu turizm üzerine gerçekleştirilen çalışmalar önem arz etmektedir. Buradan hareketle bu çalışma, Müslüman dostu turizm konulu yayımlanan makalelerin kapsamı ve içeriklerinin analiz edilmesi ve konu hakkında teorik bilgilere ulaşmak amacıyla sistematik derleme yöntemi ile yapılmıştır. Daha önce Müslüman dostu turizm konulu makaleleri sistematik derleme yöntemi ile inceleyen çalışmaya rastlanılmamıştır. Bu da çalışmanın özgün değerini oluşturmaktadır. Bu kapsamda, çalışmanın evreni Müslüman dostu turizm kapsamında araştırma gerçekleştirilen 13 makaleden oluşmaktadır. İncelenen makalelerden elde edilen sonuçlara göre, Müslüman dostu turizm kavramı ile ilgili yapılan yayınların 2020 yılında yoğunlaştığı görülmektedir. Makalelerin ana temalarına göre dağılımlarına bakıldığında ise, Müslüman dostu medikal turizmin ve Müslüman dostu nitelikler ve Müslümanların ziyaret niyeti temaları ön plana çıkmıştır. İncelenen makaleler veri elde edilen destinasyon bakımından ele alındığında, Müslüman dostu turizm faaliyetlerinin aktif bir biçimde yapıldığı çeşitli destinasyonların olması sebebiyle yapılan çalışmalarla ilgili veri toplanan destinasyonların farklılık gösterdiği görülmüştür.
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